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5 Tips for Maximizing Your ROI on Social Media

5 Tips for Maximizing Your ROI on Social Media-blog

It can be challenging to keep up with the ever-changing nature of social media, consumer demands, and industry trends — especially when you’re managing the wide range of your brand’s marketing needs. As a marketing director, however, it’s your job to build brand awareness in a way that generates ROI. 

Get the most out of your investment by including the right tactics in your social media strategy. Continue reading to learn five ways to maximize your social ROI. 

1. Stay Consistent 

5 Tips for Maximizing Your ROI on Social Media

Build brand awareness and boost customer acquisition and retention by maintaining a consistent presence across your social platforms. Consistency includes all aspects of your social presence such as what and how often you post, and even how your brand is represented by your retailers. These factors impact customer trust, and maintaining brand integrity is the key to building that trust. 

Keep your brand top of mind by publishing a steady stream of content to your social platforms. Post at optimal times to maximize your content’s Reach and Engagement. Use social media scheduling tools if you don’t have the bandwidth to manage the timing of your social media posts. Use tools like Thumbstopper’s Brand Manager™  to save time and boost brand compliance across your and your retailer’s social channels. 

2. Leverage Co-Op Advertising 

5 Tips for Maximizing Your ROI on Social Media

The brand-retailer relationship is more important now than ever before — both have a need that the other can solve. Whether it’s due to a lack of time, knowledge, or resources, most retailers struggle with driving sales on social media. Their local influence, however, gives them access to a highly targeted audience. Brands have the high-quality content and social media expertise needed to drive conversions, yet need to build strong customer relationships — such as the relationships local retailers have with their customers. 

5 Tips for Maximizing Your ROI on Social Media

Co-op advertising (when done right) enables both brands and retailers to increase brand awareness and drive conversions. Retailers are able to utilize a brand’s high-quality content, benefitting from their brand recognition to drive sales. Brands gain their retailer’s local influence, building brand awareness while reaching a highly targeted audience. Both parties are able to save time and money on their marketing efforts while simultaneously maximizing their social ROI. 

Tip: Streamline your co-op marketing process with social media asset management.

3. Automate Your Efforts 

Marketing automation helps brands save time and money while making the most of their social presence. Some social media platforms offer their own automation capabilities, while others allow you to connect external platforms. These tools can improve the customer experience while saving you time and boosting conversions.

Set up automated messaging on your social accounts to streamline your customer service process. Use an automated content creation tool if you lack the time or bandwidth to create content yourself. Social media scheduling tools make it easy to maintain a consistent presence on multiple social accounts. 

4. Utilize Content Amplification and Syndication

5 Tips for Maximizing Your ROI on Social Media

Content amplification and syndication help you maximize your ROI by repurposing content you’ve already created. Content amplification can be used for paid or organic social and widens your content’s Reach by distributing it to a new or broader audience. Content syndication takes the content you’ve already created, adjusts it, and reuses it on various channels to reach different audiences.

Both are powerful strategies that can help you make the most out of your content investment. Use both of these methods together to get the best results. If you don’t have time to amplify and syndicate your content manually, or are looking for ways to get the most out of this strategy, choose a tool that combines both and manages the process for you. 

5. Optimize for Social Commerce

5 Tips for Maximizing Your ROI on Social Media

Many social media platforms are rolling out shopping features, enabling customers to buy with ease. Instagram’s shopping feature, for example, enables businesses to connect their product catalog to their Instagram account and creates a shopping tab for customers to make purchases without leaving the app. In addition to the shopping tab, businesses can also tag shoppable products in their Instagram photos — making it much easier for a consumer leisurely scrolling on Instagram to make a purchase. 

Promote these new shopping features on your social posts once you’ve set them up. In addition to using social commerce features, be sure your social bios have a link to your website. Include a clear call to action on your posts that entices the viewer to click the link and convert. 

How ThumbStopper Can Help You Maximize Your Social ROI

Use your valuable time efficiently and maximize your social ROI with a scalable, comprehensive social media management platform like ThumbStopper. What’s more, our features simplify the process of retailer onboarding and channel marketing, brand consistency, and partner marketing by helping brands bridge the content gap with their retailers. 
Contact us today to get started.

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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[/et_pb_row]
[/et_pb_column]

Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It’s one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience – with your accessible, branded content – in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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[/et_pb_column]
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