You’ve probably noticed that every social media platform is getting a dedicated shopping feature. Like a little mini-Amazon tucked right inside your Facebook app. Instagram is the latest app moving in this direction and has a plethora of other features dedicated to getting your business and products available for purchase on Instagram.
Let’s start from the top go over all the steps you need to take to set up an Instagram Shopping account.
Ready? Here we go.
Instagram Shopping is now open to any seller with an Instagram business account as long as you’re in a supported market and have a valid website domain. Here’s the whole process… Start by linking you Instagram Business Account to a Facebook Page by navigating to the “Edit Profile” section in your settings.
Now, you need to upload your product catalog to the Facebook/Instagram ecosystem. You can either do this manually in Facebook Business Manager, which might be preferable if you don’t have a product catalog yet and are just now making one. Or you can have it automatically transferred over from a third-party ecommerce platform, like Shopify or BigCommerce.
Those are the two biggest hurdles to immediately overcome. Now you just need to submit your shop to Instagram for approval by going back to your Instagram settings and filling out the form to sign up your account to be a seller on Instagram Shopping.
It might take a few days, but once you’re approved, you will have access to the coveted Shopping tab in your profile settings and the ability to connect your product catalog to your professional account.
So, there you have it. Your Instagram Shopping account is live and complete with a shopping button on your Instagram profile! But if you want your customers to be able to purchase a product without living the app itself, you’ll need Instagram Checkout. Which is really just starting out and as of the recording this video, is only available to eligible US businesses with a valid EIN US Tax ID.
Checkout can be activated in Facebook’s Commerce Manager where your product catalog is located. Commerce Manager will also serve as your primary hub for managing orders, seeing insights, and tracking payouts… so, I recommend looking around and committing this dashboard to memory.
There’s something else you should know. While setting up a shop is free, selling via checkout will involve a selling fee in the future, similar to other ecommerce platforms. The good news is that it is currently being waived until June 30th, 2021 to promote growth on the platform. It might even get extended so keep those figures crossed!