How Social Media Asset Management Can Help You Achieve Your Co-Op Marketing Goals

Co-op advertising is a highly effective way for brands and retailers to save time, money, and energy on their social media strategies. In addition, this collaboration helps both parties achieve the same goals: increased conversions and brand awareness.

Social media is fundamental to co-op marketing. Creating a simple process that facilitates a consistent brand representation across all social accounts can be challenging — especially with multiple partnerships. Choosing the right social media asset management tool can help you and your retailers achieve your co-op marketing goals efficiently.

What Is Social Media Asset Management? 

Social media asset management is the way in which a company chooses to organize its branded assets. Whether due to the many demands of brand management or varying processes across teams, many companies have difficulty keeping their assets organized and easily usable. 

The more assets you have, the harder they can be to keep track of — especially if you don’t have a place to compile and organize them. This can create friction in your co-op marketing partnership. Support the success of your co-op marketing strategy by using the right tools. 

The Benefits of Asset Management in Co-Op Marketing 

Creating content that aligns with your brand standards can be challenging in and of itself. Your retailers aren’t usually marketing experts, and may not have the knowledge or bandwidth to create content that aligns with your brand standards. 

Simplify your co-op marketing strategy for yourself and your retailers with social media asset management. These tools eliminate the struggle of content creation for retailers and help brands guarantee consistency every time they’re represented — both of which increase visibility and sales. 

Create an Efficient Sharing Process

Brands have a wide variety of logos, product photos and videos, and other supporting content. These assets typically require different formats, sizes, styles, and more — and of course, may need to be changed periodically. 

Using a tool to keep track of your social media assets helps you stay organized and avoid costly mistakes. Social media asset management software can streamline the sharing process between you and your team, which saves you valuable time you’d spend searching for specific assets and sending them to the appropriate places.

What’s more, housing your digital assets in one place makes it easier for retailers to access your high-quality, branded content when they need it. Using these materials in their co-op advertising efforts helps retailers boost sales in-store and online and enables you to reach a larger, but still targeted, audience. 

Ensure Consistency

How Social Media Asset Management Can Help You Achieve Your Co-Op Marketing Goals

Co-op marketing is a great way to join forces with your local retailers. However, the more partnerships you have, the harder it can be to maintain brand compliance. Brand messaging amongst your retailers is equally as important as the messaging on your own channels. How your brand is represented, by you or your retailers, directly impacts your brand integrity. Inconsistencies can negatively impact your reputation — which you’ll have to spend even more time, money, and energy rebuilding. 

How Social Media Asset Management Can Help You Achieve Your Co-Op Marketing Goals

Increase customer trust and loyalty with brand consistency. How? By bridging the content gap with your retailers. This is best accomplished by using social media asset management tools in your co-op marketing efforts. Housing your updated assets in one place guarantees your retailers always have access to the content they need to stay on brand — saving you the time you’d spend ensuring brand compliance, and helping both parties maximize the benefits of co-op marketing

Enable Hyper-Local Marketing

How Social Media Asset Management Can Help You Achieve Your Co-Op Marketing Goals

Take your co-op advertising efforts a step further with hyper-local marketing — a strategy that drives traffic to your retailers by targeting consumers at precise locations. Hyper-local marketing is especially impactful for retailers since it focuses on increasing store traffic in a specific area. It also helps your brand reach the right type of customer at the right time. 

How can social media asset management optimize hyper-local marketing? Keeping your localized digital assets in one place enables retailers to easily access and post that unique content to their own feeds. Simplify your co-op marketing process further by selecting an asset management tool that allows you to manage the timing, target audience, location, and other details of your retailer’s content distribution. 

How ThumbStopper® Can Help 

How Social Media Asset Management Can Help You Achieve Your Co-Op Marketing Goals

Every brand needs a place to store its social media assets. With so many options on the market today, finding the right brand management software can be challenging.  
ThumbStopper’s Brand Manager™ allows you to store and manage your brand’s assets. In addition to asset management, our unique software includes a range of capabilities such as automated content distribution, content amplification and syndication, performance reporting, and more — so that you can achieve your co-op advertising goals with ease.

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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What Is Social Media Automation?
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[/et_pb_column]
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[/et_pb_column]
[/et_pb_column]
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[/et_pb_section][/et_pb_column]
[/et_pb_row]
[/et_pb_column]

Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It’s one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience – with your accessible, branded content – in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
[/et_pb_column]
[/et_pb_column]
What Is Social Media Automation?
[/et_pb_column]
[/et_pb_column]
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[/et_pb_column]
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