SOCIAL ROI

Measure and Improve Your Social ROI

Maximize Your Content Investment with 5x the Reach

Social ROI tells your organization the impact of your social media activities. As a brand, you’ve spent significant resources to create compelling, high-quality visual assets. You’ve identified and set goals, planned your social calendar, and distributed your content through all of your brand’s social channels. You need a content distribution strategy that maximizes your investment and shows you a measurable return.

Promote and Distribute Your Content

Your social media strategy goes beyond what you post on your own social channels; planning and publishing your content is only a small part of a successful social media strategy. First, you need to publish it in the right places at the right time. Next, you need to encourage engagement, because content that gets more clicks, likes and comments, gets shown to even more users.

With ThumbStopper, you can encourage relevant audience engagement by syndicating your content out through your entire retail network. Potential customers have a much greater chance of seeing your content if it’s posted to more than just your brand feeds. Collectively, your retailers have a much wider audience that your brand alone. They also tend to have personal connections and trust that they’ve earned in their local communities.

Organic Reach Isn’t Dead, It’s Just Moved

Brands that rely on ThumbStopper for their social syndication benefit from exponentially increasing their reach by leveraging their channel marketing partners (retail network).

The truth is Organic Reach on social platforms like Facebook has been declining for years. Brands that enjoy a large following on social media (more than 500,000 followers) are often left with a smaller percentage of Organic Reach, as low as 2%. However, retailers on the ThumbStopper platform benefit from an Organic Reach of 11%. Even those with smaller follower counts, around 1,000-5,000 followers experience this increase of more than 5x reach.

Leveraging the power of your retailer network with ThumbStopper provides your brand with the supplemental reach you need to make your content go further.

Measurable Social Media ROI

By relying on ThumbStopper to distribute your content, you get insights into how your content performs across your retailer network — information you could not otherwise access. You can set goals for KPIs like impressions, reach, likes, comments, and more. This valuable data lets you calculate the ROI on your social media investment.

Social ROI

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.