Key Points: The right hashtag strategy is essential to advertising on social media platforms, organizing content by topic, and helping to form online communities. Brands can strategically use hashtags to gain the attention of a larger audience and access new...
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Hashtag Strategy and What It Adds to Your Content
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
Why Accessibility Is So Important in Social Media
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media...
Social Media Algorithms: What You Need To Know
Key Points: Social media algorithms play a crucial role in social media platforms, determining what content users see and how they engage with it. Facebook, Instagram, and LinkedIn have their own...
3 Ways Content Distribution Improves Brand-Retailer Relationships
Key Points: Connecting brands with retailers is vital for successful social media marketing. Content distribution helps brands and retailers maintain a consistent brand image across social media...
The Future of Co-Op Marketing
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management...
The Untapped Marketing Potential of Your Retailer Network
Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry...
Everything You Need to Know About Generational Marketing
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities...
The Massive Impact of Micro-Influencers
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on...
How Google Business Profile Helps you Own the Digital Shelf
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping...
Social Media and the Digital Customer Journey in 2023
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less...