Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, fails to meet the needs of brands or...
Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities...
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on...
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping...
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less...
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI....
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal...
For brand marketers, it’s that time of year again: time to lurk on your favorite marketing journals and pour over articles in the hopes of gaining insight into the year ahead. Whether it’s trends...
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous...
Content Distribution (syndicating social media and search engine content to retail partners) isn’t a new idea, but its execution is evolving. Innovations in social media management often involve...