Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, doesn't always meet the needs of brands...
Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.
Key Points: Marketers can determine what people look for in a product by understanding generational values. Different generations tend to prioritize different social media platforms. Content...
Key Points: Consumers are turning away from traditional ads in favor of ads integrated into their social media. Brands looking to reach a targeted audience should look at the social media trends in...
Key Points: Correctly managing the way you present your products online is crucial to increasing sales. Part of owning the digital shelf involves utilizing the best SEO practices for your website....
Key Points: Social media shapes the way consumers look for and form opinions on a product. Combine social media with high-quality, consistent content to see the most engagement with your brand....
Key Points: Because social media has such a strong impact on customers' buying decisions, it's important to develop a social media strategy that reaches your customers on a local scale. Paid...
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal...
Key Points: Kepios' article provides comprehensive global social media statistics, offering insights into platform popularity, user activities, and multi-platform usage. Meta's omnichannel strategy...
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous...
Key Points: Large brands face challenges when expanding their reach and impressions on social media, even if they have a loyal following. Traditional approaches to social media marketing limit...