Brands & OEMs know that keeping their audience’s attention on social media is more difficult than ever, doing the bare-minimum when publishing to their social feed won’t cut it in an era where every brand is on social media vying for consumer engagement. Customers...
OEMs and Consumer Brands spend thousands, if not millions, on content creation that could be syndicated to a larger network of independent partners and retailers.
As a Chief Marketing Officer, you know that adaptability is one of your most important skills. Your company constantly adjusts marketing objectives to keep up with the evolving free market. Your...
Curating your brand’s social media presence involves more than great content and a consistent posting schedule. The fast pace of social media marketing means that professionals are not only expected...
Get Local On Social With Help From Your Retailers Running social media ads targeted to specific geographic areas is a cost-efficient way brands can connect with local consumers and even garner new...
Creating excellent content that captures your voice and differentiates your products is only the first step in your journey toward social media success. Your content needs to generate brand...
Similar to how athletes and performers thrive in the company of fans, your social media presence needs that same energy to succeed. As with most things, it’s important to prioritize the...
Large, distributed teams have many moving parts, making it challenging to stay organized. Add influencers, channel partners, co-op advertisers, and other external stakeholders to the mix, and...
“Restaurant near me” “Furniture store near me” “Bike shop near me” Search phrases including “near me” have gone up exponentially over the past few years, seeing 900 percent growth from 2013 to 2017....
Nowadays, you can discover, research, and purchase products all within a single social media app. This is called social commerce, and it’s the reason why retailers across the board need to include...
Social media Followers have the potential to become loyal customers and advocates for your business. Ninety percent of shoppers say they buy from brands they follow on social media. Suffice to say,...