Curating your brand’s social media presence involves more than great content and a consistent posting schedule. The fast pace of social media marketing means that professionals are not only expected to keep up with the latest trends and platform updates, but also...
Brand or OEM social media management isn’t easy, any Marketing Manager knows that the secret behind a successful marketing program is finding the right tools for the unique obstacles that enterprise level companies face.
Get Local On Social With Help From Your Retailers Running social media ads targeted to specific geographic areas is a cost-efficient way brands can connect with local consumers and even garner new...
Creating excellent content that captures your voice and differentiates your products is only the first step in your journey toward social media success. Your content needs to generate brand...
Similar to how athletes and performers thrive in the company of fans, your social media presence needs that same energy to succeed. As with most things, it’s important to prioritize the...
Large, distributed teams have many moving parts, making it challenging to stay organized. Add influencers, channel partners, co-op advertisers, and other external stakeholders to the mix, and...
“Restaurant near me” “Furniture store near me” “Bike shop near me” Search phrases including “near me” have gone up exponentially over the past few years, seeing 900 percent growth from 2013 to 2017....
Nowadays, you can discover, research, and purchase products all within a single social media app. This is called social commerce, and it’s the reason why retailers across the board need to include...
Social media Followers have the potential to become loyal customers and advocates for your business. Ninety percent of shoppers say they buy from brands they follow on social media. Suffice to say,...
It can be challenging to keep up with the ever-changing nature of social media, consumer demands, and industry trends — especially when you’re managing the wide range of your brand’s marketing...
As a small business owner, your top priority is running and growing your business — and there are a lot of ways you can accomplish this. With 85.8% of the U.S. population using the internet, digital...