Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands find revenue-driven...
LinkedIn’s unique focus on professional connections has shaped its evolution towards monetized marketing solutions for its users. Since its inception in 2003, LinkedIn has expanded to become the world’s digital hub for B2B marketing.
Connecting with existing and potential customers through Google Business Profile has never been easier. It’s an important platform for your business to be on since it makes such a large impact at...
If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile. These profiles appear at the top of your search result page with all the...
The way we conduct our lives has changed drastically due to the pandemic, including how people shop. Brands and retailers alike have done their best to adapt to a surge in online shopping. But after...
Brands & OEMs know that keeping their audience’s attention on social media is more difficult than ever, doing the bare-minimum when publishing to their social feed won’t cut it in an era where...
As a Chief Marketing Officer, you know that adaptability is one of your most important skills. Your company constantly adjusts marketing objectives to keep up with the evolving free market. Your...
Curating your brand’s social media presence involves more than great content and a consistent posting schedule. The fast pace of social media marketing means that professionals are not only expected...
Get Local On Social With Help From Your Retailers Running social media ads targeted to specific geographic areas is a cost-efficient way brands can connect with local consumers and even garner new...
Creating excellent content that captures your voice and differentiates your products is only the first step in your journey toward social media success. Your content needs to generate brand...
Similar to how athletes and performers thrive in the company of fans, your social media presence needs that same energy to succeed. As with most things, it’s important to prioritize the...