Content Amplification

Reach a Wider Audience through Content Amplification

Leverage Your Retailer Network to Amplify Your Brand Voice

Once you have defined your audience and listened to understand what they want, the next step to content amplification is syndicating your content. Your retailers provide a clear path to your target audiences in their local markets, paving the way for your content to earn engagement. The key to success in partnering with local retailers is to make the process easy for them.

Digital Asset Management

Brands often believe they must rely on dealer portals and marketing libraries to make their digital assets available to their retailers. This approach assumes that your retailer network is logging in and downloading your collateral to share.

In fact, storing your digital assets in a dropbox or a retailer portal is a surefire way to ensure that no one at the local level ever benefits from the high quality digital content your brand spends millions of dollars to produce.

Giving your retailers access to your content repositories might seem like a reasonable idea, but how does a brand manage this across an entire network of retailers? Most retailers are too busy managing their own business; can you really expect them to have time to manage their social media presence?

Retailers have a sense of the importance of having good branded content in their local social media feeds, but if your brand doesn’t have the right syndication platform to effectively distribute content, everyone loses. Digital Asset Management Systems (D.A.M.S) only solve part of the problem.

Content Amplification Helps You Control the Narrative

Content amplification lets your brand voice be heard amid the crowded social media landscape, giving you more control over the narrative. With ThumbStopper, you control what content you share, how often, with whom, and where. Our machine learning algorithms adapt to your patterns and post natively to your retailers’ social media pages. If you make a mistake, any piece can be removed and/or reposted.ThumbStopper empowers your brand to tell your story on your terms.

Content Amplification

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.