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How to Get the Most Out of Your Google My Business Profile

When it comes to organic discovery for your location-based business, nothing is more important than getting your company on Google My Business.

5 Reasons Why You Need Brand Content on Your Social Media Page

5 Reasons Why You Need Brand Content on Your Social Media Page

If your social media page is a part of a larger industry or genre of entertainment, then you can exponentially increase your reach by posting brand-focused content on your business’s social page. This applies to hundreds of industries. Don’t believe me? Here are 5 Reasons Why You Need Brand Content on Your Social Media Page.

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How to Localize Your Brand’s Marketing Strategy

Your brand’s target demographic stretches across the entire country. Maybe, the world. So you only need to target them at that scale, right? Wrong! Connecting with as many new customers as possible with a wide net is important, but you can follow those potential customers even further with a localized social media strategy that reinforces their purchasing decision when they’re going about their daily life.

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What is Localized Social Media Marketing and Why Do You Need it?

Localized Social Media Marketing is a form of channel marketing that influences consumer purchases at the local level and is defined by the Local Search Association as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities they serve.”

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