Your competition is on social media, but don’t let that dissuade you from using them as benchmarks for your own social media strategy.
ThumbStopper’s Brand Manager™ is a smart software solution that focuses on automating the process of providing retailers and dealers across the world with brand-curated content for their social media platforms.
Your brand’s target demographic stretches across the entire country. Maybe, the world. So you only need to target them at that scale, right? Wrong! Connecting with as many new customers as possible with a wide net is important, but you can follow those potential customers even further with a localized social media strategy that reinforces their purchasing decision when they’re going about their daily life.
Localized Social Media Marketing is a form of channel marketing that influences consumer purchases at the local level and is defined by the Local Search Association as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities they serve.”
Whether you have an existing business or are starting a new venture out-right, you’re going to reach a point where you need to establish a strong social media presence that boosts your visibility and highlights the brands your target audience is interested in engaging.
If you have Giant Bikes in your inventory, then you need engaging product content that focuses on the beauty of these quality bicycles. It’s easy when the product is already so aesthetically pleasing! From the TCR Advanced Pro Disc to the stunning new 2021 STP line-up. There’s a lot of engaging Giant Bikes content online to re-purpose for your bike page.
You need to incorporate social media into your small business’s marketing strategy. Your target audience, whether they’re down the street or across the country, are turning to social media more than ever to learn about products & services both local and beyond.
In the modern world, your business is a just a search away, and everyone knows it. 76% of people who search for a local business on Google visit a retailer within a day, and 28% of those searches result in a purchase.
Learn how to take a deep dive into Facebook Insights and find out how you can figure out the age, gender, and location of your audience, as well as some other useful information to help decipher who your existing audience is comprised of.
Leverage Your Inventory, Have Fun, Follow Best Practices for HQ, Tailor to Local Audience, Highlight Your Employees and Their Pets!