Key Points: Connecting brands with retailers is vital for successful social media marketing. Content distribution helps brands and retailers maintain a consistent brand image across social media channels, reducing the risk of misrepresentation by retailers. Content...
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
Nowadays, you can discover, research, and purchase products all within a single social media app. This is called social commerce, and it’s the reason why retailers across the board need to include...
Social media Followers have the potential to become loyal customers and advocates for your business. Ninety percent of shoppers say they buy from brands they follow on social media. Suffice to say,...
It can be challenging to keep up with the ever-changing nature of social media, consumer demands, and industry trends — especially when you’re managing the wide range of your brand’s marketing...
As a small business owner, your top priority is running and growing your business — and there are a lot of ways you can accomplish this. With 85.8% of the U.S. population using the internet, digital...
Co-op advertising is a highly effective way for brands and retailers to save time, money, and energy on their social media strategies. In addition, this collaboration helps both parties achieve the...
Social media marketing is a great way to support your business. It offers a unique opportunity to keep your business top of mind, stand out from your competition, and build connections with your...
Having a presence on all social media platforms is a great way to build a following, increase brand awareness, and drive conversions. However, it is important to note that every social channel is...
As a marketing director, you are well aware of the importance and benefits of maintaining your social media presence. With the increased noise on social media, however, it can be difficult for...
Boost your social media strategy with Google My Business (GMB). GMB is a free, easy-to-use advertising tool that, if leveraged properly, can help drive traffic to your store in person and...