The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space.
As a small business owner, your top priority is running and growing your business — and there are a lot of ways you can accomplish this. With 85.8% of the U.S. population using the internet, digital...
Co-op advertising is a highly effective way for brands and retailers to save time, money, and energy on their social media strategies. In addition, this collaboration helps both parties achieve the...
Social media marketing is a great way to support your business. It offers a unique opportunity to keep your business top of mind, stand out from your competition, and build connections with your...
Having a presence on all social media platforms is a great way to build a following, increase brand awareness, and drive conversions. However, it is important to note that every social channel is...
As a marketing director, you are well aware of the importance and benefits of maintaining your social media presence. With the increased noise on social media, however, it can be difficult for...
Boost your social media strategy with Google My Business (GMB). GMB is a free, easy-to-use advertising tool that, if leveraged properly, can help drive traffic to your store in person and...
As a brand manager, you're responsible for cultivating your brand’s identity, maintaining a positive image, and telling your story in a unique yet authentic way. As you may know, branding is a...
Google My Business is the primary way users find businesses while performing a “near me” search on Google, or when using the Google Maps app, making it essential for your business. In fact, it’s a...
At this moment, a shopper is researching that new item they want to buy — a bicycle, a sofa, a guitar, a boat — or whatever they get excited about and spend their disposable income on. They might be...