Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
International brands (or OEMs) know that successful co-op marketing can be key to meeting your goals. There are major benefits to getting your retailers involved in your brand’s marketing, especially when it comes to social media.
As a brand manager, you're responsible for cultivating your brand’s identity, maintaining a positive image, and telling your story in a unique yet authentic way. As you may know, branding is a...
Google My Business is the primary way users find businesses while performing a “near me” search on Google, or when using the Google Maps app, making it essential for your business. In fact, it’s a...
At this moment, a shopper is researching that new item they want to buy — a bicycle, a sofa, a guitar, a boat — or whatever they get excited about and spend their disposable income on. They might be...
One of the biggest challenges of maintaining a consistent flow of quality content to your company’s social media pages is knowing what to post. It’s important to keep your page interesting with a...
From reputation management to tracking ROI, and everything in between, brands need a social media manager that can do it all — effectively. A brand’s social media content directly reflects who they...
Apple announced a major update to its iPhone operating system, iOS 14, in June of 2020 and released it in September. Details about iOS 14 sent ripples through the tech world as Apple and Facebook...
When you operate a small retail business, it’s easy to believe you can rely on foot traffic and word-of-mouth, but don’t underestimate the power of marketing. Marketing lets your bike shop...
Social media is a powerful way to generate audience engagement and brand loyalty, creating new customers and keeping your existing ones. In order to use your valuable time efficiently, you can...
Too often, businesses stick with ineffective marketing tactics out of sheer habit. With the fast changing nature of retail and consumer behavior, it’s wise to reevaluate your brand’s marketing plan...