Key Points: Social media algorithms play a crucial role in social media platforms, determining what content users see and how they engage with it. Facebook, Instagram, and LinkedIn have their own unique algorithms, but in general, businesses should focus on creating...
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Social Media Algorithms: What You Need To Know
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
Why Brands and Retailers Should Continue Marketing Through Supply-Chain Issues
The way we conduct our lives has changed drastically due to the pandemic, including how people shop. Brands and retailers alike have done their best to adapt to a surge in online shopping. But after...
Why OEMs Need Social Media Content Distribution
Brands & OEMs know that keeping their audience’s attention on social media is more difficult than ever, doing the bare-minimum when publishing to their social feed won’t cut it in an era where...
Lifehacks that Every Big Brand CMO Needs to See
As a Chief Marketing Officer, you know that adaptability is one of your most important skills. Your company constantly adjusts marketing objectives to keep up with the evolving free market. Your...
5 Must Have Social Media Tools for Brands and OEMs
Curating your brand’s social media presence involves more than great content and a consistent posting schedule. The fast pace of social media marketing means that professionals are not only expected...
How to Run Multi-Location Social Advertising Campaigns
Get Local On Social With Help From Your Retailers Running social media ads targeted to specific geographic areas is a cost-efficient way brands can connect with local consumers and even garner new...
How to Reach a Local Audience With Automated Content Distribution
Creating excellent content that captures your voice and differentiates your products is only the first step in your journey toward social media success. Your content needs to generate brand...
Why Fan Growth on Social Media is Important and How to Measure It
Similar to how athletes and performers thrive in the company of fans, your social media presence needs that same energy to succeed. As with most things, it’s important to prioritize the...
What You Should Know About Brand Asset Management
Large, distributed teams have many moving parts, making it challenging to stay organized. Add influencers, channel partners, co-op advertisers, and other external stakeholders to the mix, and...
5 Tactics to Include in Your Hyper-Local Marketing Strategy
“Restaurant near me” “Furniture store near me” “Bike shop near me” Search phrases including “near me” have gone up exponentially over the past few years, seeing 900 percent growth from 2013 to 2017....