Brand Consistency

Maintain Brand Consistency Across Your Retailers

Make Sure Customers Recognize You Anywhere

Your brand has worked hard to develop strong brand standards, imagery and voice, so that anyone speaking on behalf of your brand does so correctly. A consistent brand experience means that customers always recognize your company and products and see them in their best light. ThumbStopper recognizes the importance of providing a consistent brand experience across multiple platforms.

You communicate your brand through the words you use, the designs you create, the products and services you offer, and the value you provide to current and future customers. This effort develops trust and loyalty with your audience. When a customer knows what to expect from your brand, whenever and wherever they encounter it, they will choose it over competitors and share it with their network.

Brand Consistency Equals Brand Recognition

Brand consistency helps ensure recognition by current and future customers. An easily recognizable identity encapsulates your brand personality and brand experience. All of these elements inform how a customer feels about spending money with your brand — consciously as well as unconsciously. Just seeing a logo for a brand they know and love can trigger immediate positive feelings.

If you sell your products through a network of independent retailers, you may be leaving your brand open to a variety of interpretations and customizations. Your brand’s style and brand guidelines will only go so far to ensure a consistent message; when your retailers are left to interpret your brand, they may compromise its integrity, willingly or not. Keep in mind that retailers, especially small, local ones, do not have the same resources you do to create and distribute content. They may not have the ability to replicate your brand identity accurately; and remember, yours is just one of many brands they carry. When you make it for them — like by using ThumbStopper’s Brand ManagerTM — the more likely they will be to represent your brand consistently.

Don’t Let Social Media Water Down Your Brand

You never want to see your logo stretched out of proportion, miscolored, or pixelated. Even worse, you don’t want to see your products misrepresented. Social media can become like a game of “telephone,” with your message losing shape as it gets shared. With ThumbStopper, there’s no need to educate and hope that your retail network represents your brand consistently. Because you’re in control of all of your branded assets for social media and which retailers receive your message, there’s never an open door to misinterpretation.

Count on Brand Consistency

Brands using the ThumbStopper platform rest assured that their brand’s voice is consistently showcased on thousands of their retailers’ social media pages. Eliminate worries about retailers using outdated products or old versions of logos or taglines. Your retailers will always maintain the integrity of your content, since ThumbStopper sends it right to their feeds without their intervention. The retailers appreciate the lighter workload, and the brand benefits from consistency.

Brand Consistency
ThumbStopper is the product of 15 years of innovation developing technology to connect brands to their retailers’ social media pages.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.