channel marketing

Experience True Network Effect Through Retailer Channel Marketing

Bridge the Gap Between Brand and Retailer

ThumbStopper enables your brand to manage content distribution across multiple locations. Engage in efficient retailer channel marketing, enabling stores to spread your brand message in their local markets, so that you both benefit. Whether you have tens, hundreds, or thousands of locations, deploy your digital content to all your subscribed retailers easily. 

As marketing becomes more targeted, customers expect more personalized messaging and meaning from the brands they buy. Anymore, a manufacturer cannot position a product one way for all customers. Global cooperation with your retailers is vital to increasing customer engagement by tailoring your message to distinct regional and local audiences

Channel Marketing Through Social Media

You’ve worked hard to turn your retailers into true channel marketing partners and your team works even harder to market on behalf of that network. There are many options to digitally market your brand at the national level, but your retailers and your customers insist you meet them where they are, and right now that’s increasingly becoming social media. Consumers, on average, spend more than two hours a day on social media. Their buying behavior is directly influenced by the experiences they have with brands in social media.

ThumbStopper enables brands that sell through independent retailers to reduce costs, improve efficiency, and expand markets, resulting in increased customer satisfaction.

A Full-Coverage Network

Once connected, brands don’t have to do anything to manage the retailers subscribed to the brand manager. Place your digital assets into the platform, set your taxonomies and distribute your content to every location – no matter the size of your retail network.

Our platform connects your brand to all its retailers subscribed to the brand manager – and by extension, all the consumers following those retailers. By connecting to your retailers, your brand has a direct connection to all the consumers interested in your brand.

Maintain Control of Your Content

Brands can benefit from a one-to-many network effect in which all subscribed retailers receive the correct content specified by the brand.

Expand Your Network Through Your Retailers

Once connected, brands don’t have to do anything to manage the retailers subscribed to the brand manager. Place your digital assets into the platform, set your criteria and distribute your content to every location – no matter the size of your retail network.

In addition, the platform relieves strain on the retailers, who may lack the resources to consistently create content of the quality your brand deserves and distribute it in a timely manner. This mutually beneficial arrangement strengthens your relationships with your retail channel marketing partners.

Our platform connects your brand to all its retailers subscribed to the brand manager – and by extension, all the consumers following those retailers. By connecting to your retailers, your brand reaches a broader network of consumers interested in your brand.

Retailer Channel Marketing
ThumbStopper is the product of 15 years of innovation developing technology to connect brands to their retailers’ social media pages.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.

How Big Is Your Brand-To-Local Social Divide?

Qualify for a complimentary Brand-To-Local Social Audit to see what percentage of your retailers are connected to your brand on social.