The Benefits of Branded Content

by | May 27, 2020 | Blog

As a local business owner, traffic is vital to the growth and success of your entire operation.

Unfortunately, recent events have halted just that. But while your next customer may be hesitant to shop in-person, they aren’t shy of getting their fix online. Many individuals have taken to social media in recent weeks to consume news, follow business updates, and make purchases from the comfort of their home. Now, more than ever, is the perfect time to invest in a strong social presence to engage with your target audience online. For many independent businesses, balancing your operations while being an active participant on social media can feel like two full-time jobs; Retailers seldom have time to maintain a consistent social media presence. Luckily, your brand may have already done the heavy lifting for you.

A Roadmap to Success

Many franchise brands have a cohesive social media strategy in place to market their products, spending thousands, if not millions, creating digital branded content for different campaigns. And you can take advantage of that same content for your business’s social feed. By using a brand’s digital assets in your social media strategy, you can cut through the noise on social media with high-quality promotional content that is tailored to fit the brand’s message. This content can help position yourself as an authority figure within your industry and your community, increasing your business’s reputation as a result. To start, inquire with the brands to sell your product to see if they have a Digital Asset Manager (D.A.M.) or other repository to store their content. If they do not have one, consider sharing their content directly on Facebook or another social platform they use.

Focus on Engaging with Your Audience

With a social presence established and brand-curated content to pair, your business can focus on what’s important to the success of your operation: engagement. Publishing brand-curated content doubles your reputation by opening up your social feed to increased engagement with your target audience. Whether it comes in the form of likes, comments, or follows, your content provides a unique opportunity to craft new relationships with your next customer.

And at ThumbStopper, we’ve helped thousands of retailers amplify their social thumbprint and focus on engagement by automatically publishing branded content to their social feeds. If your business doesn’t have enough time to focus on social media during these trying times, drop us a line and let’s see how we can help you.