Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI. Hopefully, your strategy performs because it’s a crowded space. By the...
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous with searching online for information. Notably, we never “Bing” or...
Content distribution – syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. Innovations in social media management often involve streamlining the connections between brands and social platforms....
