Learn to analyze your data and boost your marketing using personas. Your social media channels can provide you with a wealth of information that you can turn into personas. Use personas to shape a highly effective marketing strategy that meets customers where they are...
Your social media channels can provide you with a wealth of information that you can turn into personas. Use personas to shape a highly effective marketing strategy that meets customers where they are and gets them to engage with your brand.
Small local businesses can win the 2020 holiday shopping season. As we head into what you would typically count on as your most profitable time of year, adjust your expectations – but don’t lower...
Approach criticism and reviews as an opportunity for engagement. Customer engagement is the goal of digital marketing, but it inevitably comes with negative feedback, no matter how amazing your...
Learn to market your furniture store and build relationships on social media. Discover why social media works so well for selling furniture, but only if you optimize your profiles, supply them with...
Learn how your small business can best engage with activist movements on social media. Your Customers Care About Your Values Speaking your mind and your company values on social media feels like the...
Take a Stand the Right Way: Social Media Communications Guidelines for Brands Before you speak out on your brand social media channels, read this. More brands are speaking their values and, often,...
How Are You Marketing Your Small Retail Business? More importantly, how are the results? Without a comprehensive digital marketing strategy following today’s best practices, you could be wasting a...
Take Your Content Investment Further Discover the power of content amplification and put it to work for your brand. This comprehensive white paper will show you what content amplification is – and...
Explore the ways marketing automation can make your small business marketing strategy more effective and save you time. Marketing automation is more than a tool that checks off tasks on your to-do...
As a Retailer, You Need to Get Serious About Social Your customers are more savvy than ever about shopping via social media, so you can’t afford to miss out. When your time and resources are already...
