2020 changed just about everything, including the way your customers engage with brands online. As a brand that relies on the power of social media marketing to reach customers and sell products, you have to keep pace. Learn what shifted and which changes are most...
2020 changed consumers’ social media behavior. Click here to learn how you can use this to craft an informed marketing strategy and grow your following
As their territory manager, show them how to measure their ROI to get the full benefit of organic social media. Organic social media can enable brands and their retailers to sell more products with...
Don’t let low inventory cost you loyal customers In times when your product supply can’t match customer demand, you need to get creative. Learn to use social media to grow your following and build...
Gain the insight to invest wisely in the best platform for you. Reaching your target audiences through social media is a powerful way to generate engagement and brand loyalty. You need the right...
Learn to analyze your data and boost your marketing using personas. Your social media channels can provide you with a wealth of information that you can turn into personas. Use personas to shape a...
Small local businesses can win the 2020 holiday shopping season. As we head into what you would typically count on as your most profitable time of year, adjust your expectations – but don’t lower...
Approach criticism and reviews as an opportunity for engagement. Customer engagement is the goal of digital marketing, but it inevitably comes with negative feedback, no matter how amazing your...
Learn to market your furniture store and build relationships on social media. Discover why social media works so well for selling furniture, but only if you optimize your profiles, supply them with...
Learn how your small business can best engage with activist movements on social media. Your Customers Care About Your Values Speaking your mind and your company values on social media feels like the...
Take a Stand the Right Way: Social Media Communications Guidelines for Brands Before you speak out on your brand social media channels, read this. More brands are speaking their values and, often,...