The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal customer base, they understood the power of tapping into local audiences to...
The Old Solution International brands and OEMs communicate every day with a large network of partnered retailers. Thoughtfully connecting with hundreds of retail locations is a logistically complicated task and sharing digital assets for social media consumption is no...
Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands revenue-driven success....
Creating excellent content that captures your voice and differentiates your products is only the first step in your journey toward social media success. Your content needs to generate brand awareness, boost sales, lead to conversions — in short, it needs to provide...
Social Media Marketing Budget Interactive Worksheet Every marketing tactic comes with a cost, whether it’s a hard cost or personnel time. For social media, these costs extend far beyond your ad budget. Time and money up front contribute to the overall cost. There are...