Hashtag Strategy and What It Adds to Your Content

Hashtag Strategy and What It Adds to Your Content

Key Points: The right hashtag strategy is essential to advertising on social media platforms, organizing content by topic, and helping to form online communities. Brands can strategically use hashtags to gain the attention of a larger audience and access new...
Why Accessibility Is So Important in Social Media

Why Accessibility Is So Important in Social Media

Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
Everything You Need to Know About Generational Marketing

Everything You Need to Know About Generational Marketing

Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...