Key Points: The right hashtag strategy is essential to advertising on social media platforms, organizing content by topic, and helping to form online communities. Brands can strategically use hashtags to gain the attention of a larger audience and access new...
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
Key Points: Social media algorithms play a crucial role in social media platforms, determining what content users see and how they engage with it. Facebook, Instagram, and LinkedIn have their own unique algorithms, but in general, businesses should focus on creating...
Key Points: Connecting brands with retailers is vital for successful social media marketing. Content distribution helps brands and retailers maintain a consistent brand image across social media channels, reducing the risk of misrepresentation by retailers. Content...
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
Filed under brands, Co-op Advertising, generational marketing, hyper-local, market segmentation, marketing, retailers, search advertising, Social Media, Social Media Marketing, tips, value