Your Social Media is a Goldmine of Information

Your Social Media is a Goldmine of Information

Learn to analyze your data and boost your marketing using personas. Your social media channels can provide you with a wealth of information that you can turn into personas. Use personas to shape a highly effective marketing strategy that meets customers where they are...
What Is Data Enrichment and Do I Need It?

What Is Data Enrichment and Do I Need It?

The following blog was written by guest author Alexandra Borzo, a contributor for Amber Engine, a software company dedicated to empowering data and marketing innovation in multiple industries. There was a time when the word “data” felt like your bridge into the...
Four Social Media Marketing Tips for Furniture Brands

Four Social Media Marketing Tips for Furniture Brands

As the social media strategist or social media manager for a furniture brand, you know what makes your brand unique and different. A seemingly simple accomplishment like finding the perfect couch can make your customer happy and comfortable. However, putting that...
Social Media Manager’s Daily Checklist

Social Media Manager’s Daily Checklist

Feel as if you’re forgetting something? Not sure how to make the most out of your day as a social media manager — or where to even start? A daily checklist of tasks will help you stay focused and productive when managing your brand’s social media pages. With a daily...