Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, fails to meet the needs of brands or...
Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.
You put a lot of faith in the retailers who carry your products. They have the ears and eyes of a desirable customer base, and they represent you in their local markets. You need them to speak about...
It’s no secret that Facebook has increasingly shifted toward a pay-to-play model where brands are concerned. When Facebook first introduced company Pages, they showed every post to every Follower....
If you own or manage a musical instrument store, you’re certainly an expert in one area: music. Whether you’re a musician yourself — which you probably are — or you just appreciate and support the...
We’re all looking for ways to scale our digital marketing. Marketing automation makes simple or repetitive marketing processes more efficient, even effortless. Using software to automate your...
Sometimes your marketing strategy falls short of its intended goals, even if you’ve done the appropriate research and created excellent content for your audience. Sometimes, your organic traffic,...
Apple announced a major update to its iPhone operating system, iOS 14, in June of 2020 and released it in September. Details about iOS 14 sent ripples through the tech world as Apple and Facebook...
Now that your business is a ThumbStopper subscriber, you should start to see more followers and engagement in your social media feeds. When you succeed at your social media marketing goals, we...
The following blog was written by guest author Alex Borzo, a content contributor at Amber Engine, a software company passionate about eCommerce. The company’s fast and simple PIM software gets...
Brands have to fight to stand out among their competitors online, today more than ever. In such a competitive and constantly evolving marketing environment, there is still pressure to keep costs...