Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations.
The digital marketing world moves fast, and if your brand doesn’t keep up, it can get left behind. You must stay relevant to keep earning the traffic and clicks on your digital assets. That’s why...
What are Facebook Instant Replies? Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can...
Is there anything more frustrating than having customers clamoring for a product you normally carry, and having to turn them away? Inventory supply does not always match demand, as the COVID-19...
Dealers trust you for insights on how to move your brand’s products. Brands trust you to energize those dealers and make it happen. You bring great value to the table for both of them. One way you...
Last year, we introduced #FloodTheFeeds as a method for increasing brand exposure, while boosting brand compliance. What we didn’t know at the time, was that 2020 was going to be a pivotal year for...
Smart retailers know that providing a successful in-store shopping experience isn't enough to keep sales numbers where they used to be. Your online presence matters just as much, if not more. Social...
Co-op advertising is a joint effort between a manufacturer and its retailers. Brands have the resources to create larger campaigns advertising their products and retailers need those resources to...
The short answer? Yes, if you do it strategically. The long answer? Social media advertising lets your brand directly reach your ideal audience. You can learn a lot about your audience’s needs,...
If you’re considering or already employing a channel marketing strategy for your brand, you could be missing a critical component. As an experienced marketing professional, you already know how...