Connecting with existing and potential customers through Google Business Profile has never been easier. It’s an important platform for your business to be on since it makes such a large impact at the local level - see our blog post for more on how that works. Google...
You have a Google Business Profile, but are you utilizing it’s most important features for gaining visibility and connecting to potential customers with personable content.
Large, distributed teams have many moving parts, making it challenging to stay organized. Add influencers, channel partners, co-op advertisers, and other external stakeholders to the mix, and...
“Restaurant near me” “Furniture store near me” “Bike shop near me” Search phrases including “near me” have gone up exponentially over the past few years, seeing 900 percent growth from 2013 to 2017....
Nowadays, you can discover, research, and purchase products all within a single social media app. This is called social commerce, and it’s the reason why retailers across the board need to include...
Social media Followers have the potential to become loyal customers and advocates for your business. Ninety percent of shoppers say they buy from brands they follow on social media. Suffice to say,...
It can be challenging to keep up with the ever-changing nature of social media, consumer demands, and industry trends — especially when you’re managing the wide range of your brand’s marketing...
As a small business owner, your top priority is running and growing your business — and there are a lot of ways you can accomplish this. With 85.8% of the U.S. population using the internet, digital...
Co-op advertising is a highly effective way for brands and retailers to save time, money, and energy on their social media strategies. In addition, this collaboration helps both parties achieve the...
Social media marketing is a great way to support your business. It offers a unique opportunity to keep your business top of mind, stand out from your competition, and build connections with your...
Having a presence on all social media platforms is a great way to build a following, increase brand awareness, and drive conversions. However, it is important to note that every social channel is...