The role of the social media manager has changed over the past few years—from learning new platforms to responding to customers online, each day can be vastly different. Social media management plays a crucial role in maintaining your brand’s integrity and it’s even...
Social media has shifted and evolved in the past few years. Read about what you need in order to implement effective social media brand management.
Hootsuite, Buffer, Sprout Social, Hubspot; you’ve heard these names before – social media management tools that help automate your workflow and deploy your brand’s content on various social...
Is social media marketing a part of your small business marketing strategy? If not, you might reconsider. Here are three key statistics from HubSpot on consumer behavior in the social media realm:...
You developed a marketing strategy for your brand and your retailers. You’ve drafted the perfect messages, crafted the right designs to pair, and published your posts across your social outlets. But...
Think of some of the most iconic brands in business right now – Google, Netflix, and Facebook. You can visualize the colors, logos, and services they provide within a matter of minutes; You probably...
The relationship between manufacturers and retailers is a special one – a symbiotic one in which both parties can benefit each other with the right advertising techniques. The...
Today’s successful businesses are meticulous at maximizing their brands’ awareness – both offline AND online. In the traditional space, brands ensure the presentation of their products is as...
As a business owner, online traffic is vital to the growth and success of your entire operation. As consumers shift evermore to digital channels, it’s important to choose a marketing strategy that...
With thousands of pieces of content vying for your target audience’s attention on a given day, each piece of content your brand deploys is its own elevator pitch, which can win (or lose) the hearts,...
Chances are, as a sophisticated marketer you are already well aware of the benefits of social media for your brand. You’re likely spending a fair amount of money on photo shoots and copywriting for...
