Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations.
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal...
The Old Solution International brands and OEMs communicate every day with a large network of partnered retailers. Thoughtfully connecting with hundreds of retail locations is a logistically...
It’s easy to get lost in the modern sea of relevant social media platforms. New websites and apps that directly impact your industry appear and can gain traction almost overnight. TikTok as we know...
Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of...
Connecting with existing and potential customers through Google Business Profile has never been easier. It’s an important platform for your business to be on since it makes such a large impact at...
If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile. These profiles appear at the top of your search result page with all the...
The way we conduct our lives has changed drastically due to the pandemic, including how people shop. Brands and retailers alike have done their best to adapt to a surge in online shopping. But after...
Brands & OEMs know that keeping their audience’s attention on social media is more difficult than ever, doing the bare-minimum when publishing to their social feed won’t cut it in an era where...
As a Chief Marketing Officer, you know that adaptability is one of your most important skills. Your company constantly adjusts marketing objectives to keep up with the evolving free market. Your...