Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI....
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous...
Content distribution - syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. Innovations in social media management often involve...
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal...
The Old Solution International brands and OEMs communicate every day with a large network of partnered retailers. Thoughtfully connecting with hundreds of retail locations is a logistically...
It’s easy to get lost in the modern sea of relevant social media platforms. New websites and apps that directly impact your industry appear and can gain traction almost overnight. TikTok as we know...
Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of...
Connecting with existing and potential customers through Google Business Profile has never been easier. It’s an important platform for your business to be on since it makes such a large impact at...
If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile. These profiles appear at the top of your search result page with all the...