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Exploring the Art and Science of Marketing
8 Reasons Why Business Listings Are a Big Deal for Retailers
When it comes to putting your brand on the map, there’s one piece of the puzzle you can’t afford to overlook: business listings. Yeah, we’re talking about those nifty online directories that make your dealers and retailers as easy to find as a spotlight on a stage. But don’t just take our word for it. […]
Hashtag Strategy and What It Adds to Your Content
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
Why Accessible Content Is So Important in Social Media
Syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
Social Media Algorithms: What You Need To Know
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
3 Ways Brand-Retailer Relationships Benefit from Content Distribution
The cooperative relationship between a brand and its dealers is imperative to the continued success of both businesses. When it comes to social media marketing, some difficulties quickly make themselves evident: retailers or dealerships have their own priorities that don’t necessarily align with the goals of the brands they sell. Brands likewise have their own ideas of how retailers should be participating in brand-operated advertising initiatives. Many times the marketing ideas do not get buy-in from the retailers, leaving the brand with a high-quality marketing strategy that goes unused.
The Future of Co-Op Marketing
International brands (or OEMs) know that successful co-op marketing can be key to meeting your goals. There are major benefits to getting your retailers involved in your brand’s marketing, especially when it comes to social media.
The Untapped Marketing Potential of Your Retailer Network
Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.
Everything You Need To Know About Generational Marketing
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations.
The Massive Impact of Micro-Influencers
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers for every interest or hobby imaginable in real-time.
How Google Business Profile Helps you Own the Digital Shelf
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space.
Social Media and the Digital Customer Journey
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who see your content aren’t interested.
2023 Trends: Content Distribution vs. Paid Social Media Advertising
syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
How Google, Bing, and Other Search Engines Compare for Digital Marketing
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. That’s not to say brands can’t benefit from being visible on other search engines. There are benefits to pursuing paid advertising and other marketing strategies on search engines besides Google.
The Future of Social Media Content Distribution
syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
How an International Motorsports Brand Broke Their Co-Op Advertising Goals in Sixty Days
syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
Why You Should Ditch Your Digital Asset Management Software
syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.
How To Choose a Priority Social Media Platform
Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.
How LinkedIn Helps Brands Become Thought Leaders & Build Revenue
Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands revenue-driven success.
5 Google Business Profile Features That Get More Eyes on Your Brand
You have a Google Business Profile, but are you utilizing it’s most important features for gaining visibility and connecting to potential customers with personable content.
How Google Business Profile Makes a Huge Impact at the Local Level
If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile.
Why Brands and Retailers Should Continue Marketing Through Supply Chain Issues
Attention is currency. Organic awareness strengthens your business even when the global supply chain backup keeps you from regular commerce activities.
Why OEMs Need Social Media Content Distribution
OEMs and Consumer Brands spend thousands, if not millions, on content creation that could be syndicated to a larger network of independent partners and retailers.
Lifehacks That Every Big Brand CMO Needs To See
Any CMO will tell you a solution that saves time, money, or brainpower while providing ROI is an option worth exploring. It just needs to be the righ fit for your team of unique marketers.
5 Must Have Social Media Tools for OEMs and Brands
Brand or OEM social media management isn’t easy, any Marketing Manager knows that the secret behind a successful marketing program is finding the right tools for the unique obstacles that enterprise level companies face.