Blog

Exploring the Art and Science of Marketing

Welcome to the ThumbStopper blog, your go-to source for the latest insights, trends, and tips in digital marketing and brand management. Our mission is to help you stay ahead of the curve by providing valuable content that empowers brands to connect with their audiences more effectively. Whether you’re looking for expert advice on social media strategies, updates on industry innovations, or success stories from our community, you’ll find it all here. Dive into our posts to discover how ThumbStopper can help elevate your brand’s online presence and drive meaningful engagement.
business listings

8 Reasons Why Business Listings Are a Big Deal for Retailers

When it comes to putting your brand on the map, there’s one piece of the puzzle you can’t afford to overlook: business listings. Yeah, we’re talking about those nifty online directories that make your dealers and retailers as easy to find as a spotlight on a stage. But don’t just take our word for it. […]

Published on Jun 26, 2024 4 months ago
ThumbStopper
hashtag strategy

Hashtag Strategy and What It Adds to Your Content

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

Published on Nov 8, 2023 12 months ago
ThumbStopper Content Team
accessibility

Why Accessible Content Is So Important in Social Media

Syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Published on Nov 8, 2023 12 months ago
ThumbStopper Content Team
social media algorithms

Social Media Algorithms: What You Need To Know

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

Published on Nov 8, 2023 12 months ago
Dijo Raphael
content distribution

3 Ways Brand-Retailer Relationships Benefit from Content Distribution

The cooperative relationship between a brand and its dealers is imperative to the continued success of both businesses. When it comes to social media marketing, some difficulties quickly make themselves evident: retailers or dealerships have their own priorities that don’t necessarily align with the goals of the brands they sell. Brands likewise have their own ideas of how retailers should be participating in brand-operated advertising initiatives. Many times the marketing ideas do not get buy-in from the retailers, leaving the brand with a high-quality marketing strategy that goes unused.

Published on Nov 8, 2023 12 months ago
Dijo Raphael

The Future of Co-Op Marketing

International brands (or OEMs) know that successful co-op marketing can be key to meeting your goals. There are major benefits to getting your retailers involved in your brand’s marketing, especially when it comes to social media.

Published on May 8, 2023 1 year ago
Dijo Raphael

The Untapped Marketing Potential of Your Retailer Network

Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.

Published on Mar 23, 2023 2 years ago
ThumbStopper Content Team

Everything You Need To Know About Generational Marketing

Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations.

Published on Mar 21, 2023 2 years ago
Dijo Raphael

The Massive Impact of Micro-Influencers

Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers for every interest or hobby imaginable in real-time.

Published on Mar 21, 2023 2 years ago
ThumbStopper Content Team

How Google Business Profile Helps you Own the Digital Shelf

The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space.

Published on Mar 20, 2023 2 years ago
Dijo Raphael

Social Media and the Digital Customer Journey

In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who see your content aren’t interested.

Published on Mar 20, 2023 2 years ago
ThumbStopper Content Team

2023 Trends: Content Distribution vs. Paid Social Media Advertising

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Published on Mar 15, 2023 2 years ago
Dijo Raphael

How Google, Bing, and Other Search Engines Compare for Digital Marketing

When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. That’s not to say brands can’t benefit from being visible on other search engines. There are benefits to pursuing paid advertising and other marketing strategies on search engines besides Google.

Published on Oct 12, 2022 2 years ago
Dijo Raphael
social media content distribution

The Future of Social Media Content Distribution

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Published on Oct 12, 2022 2 years ago
ThumbStopper Content Team

How an International Motorsports Brand Broke Their Co-Op Advertising Goals in Sixty Days

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Published on Oct 12, 2022 2 years ago
Dijo Raphael
digital asset management

Why You Should Ditch Your Digital Asset Management Software

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Published on Oct 12, 2022 2 years ago
ThumbStopper Content Team

How To Choose a Priority Social Media Platform

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

Published on Oct 12, 2022 2 years ago
ThumbStopper Content Team

How LinkedIn Helps Brands Become Thought Leaders & Build Revenue

Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands revenue-driven success.

Published on Aug 8, 2022 2 years ago
Dijo Raphael
5 Features That Get More Eyes on Your Google Business Profile

5 Google Business Profile Features That Get More Eyes on Your Brand

You have a Google Business Profile, but are you utilizing it’s most important features for gaining visibility and connecting to potential customers with personable content.

Published on Aug 5, 2022 2 years ago
ThumbStopper Content Team
How-Google-Business-Profile-Makes-a-Huge-Impact

How Google Business Profile Makes a Huge Impact at the Local Level

If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile.

Published on Jul 26, 2022 2 years ago
ThumbStopper Content Team

Why Brands and Retailers Should Continue Marketing Through Supply Chain Issues

Attention is currency. Organic awareness strengthens your business even when the global supply chain backup keeps you from regular commerce activities.

Published on Jul 8, 2022 2 years ago
ThumbStopper Content Team

Why OEMs Need Social Media Content Distribution

OEMs and Consumer Brands spend thousands, if not millions, on content creation that could be syndicated to a larger network of independent partners and retailers.

Published on Jun 8, 2022 2 years ago
ThumbStopper Content Team

Lifehacks That Every Big Brand CMO Needs To See

Any CMO will tell you a solution that saves time, money, or brainpower while providing ROI is an option worth exploring. It just needs to be the righ fit for your team of unique marketers.

Published on Jun 7, 2022 2 years ago
ThumbStopper Content Team
5 Must Have Social Media Tools for Brands and OEMs-blog

5 Must Have Social Media Tools for OEMs and Brands

Brand or OEM social media management isn’t easy, any Marketing Manager knows that the secret behind a successful marketing program is finding the right tools for the unique obstacles that enterprise level companies face.

Published on May 18, 2022 2 years ago
ThumbStopper Content Team