When it comes to putting your brand on the map, there’s one piece of the puzzle you can’t afford to overlook: business listings. Yeah, we’re talking about those nifty online directories that make your dealers and retailers as easy to find as a spotlight on a stage. But don’t just take our word for it. […]

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

Syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

The cooperative relationship between a brand and its dealers is imperative to the continued success of both businesses. When it comes to social media marketing, some difficulties quickly make themselves evident: retailers or dealerships have their own priorities that don’t necessarily align with the goals of the brands they sell. Brands likewise have their own ideas of how retailers should be participating in brand-operated advertising initiatives. Many times the marketing ideas do not get buy-in from the retailers, leaving the brand with a high-quality marketing strategy that goes unused.

International brands (or OEMs) know that successful co-op marketing can be key to meeting your goals. There are major benefits to getting your retailers involved in your brand’s marketing, especially when it comes to social media.

Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.

Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations.

Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers for every interest or hobby imaginable in real-time.

The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space.

In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who see your content aren’t interested.

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. That’s not to say brands can’t benefit from being visible on other search engines. There are benefits to pursuing paid advertising and other marketing strategies on search engines besides Google.

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

syndicating social media and search engine content to retail partners isn’t a new idea, but its execution is evolving. There is a variety of software in 2022 attempting to address specific pain points in social media marketing. They delegate making creative content to AI or determine the perfect time for your content to be posted. It speaks to our inclination towards automation which is usually due to frustration over tedious tasks that waste resources.

Demographics are another incredibly important component to consider when choosing a key social media platform. The challenge is determining which platform has features to meet your marketing goals and caters to your target demographic.

Most of us know LinkedIn as the world’s most comprehensive professional networking platform. You’ve probably used it to job search or recruit for your department, but the platform has a multitude of unparalleled features built to help brands revenue-driven success.

You have a Google Business Profile, but are you utilizing it’s most important features for gaining visibility and connecting to potential customers with personable content.

If you’ve ever done a Google search for information about a business then you’ll be familiar with Google Business Profile.

Attention is currency. Organic awareness strengthens your business even when the global supply chain backup keeps you from regular commerce activities.

OEMs and Consumer Brands spend thousands, if not millions, on content creation that could be syndicated to a larger network of independent partners and retailers.

Any CMO will tell you a solution that saves time, money, or brainpower while providing ROI is an option worth exploring. It just needs to be the righ fit for your team of unique marketers.

Brand or OEM social media management isn’t easy, any Marketing Manager knows that the secret behind a successful marketing program is finding the right tools for the unique obstacles that enterprise level companies face.

Are you trying to connect with a local audience on social? In this post we’re gonna look at how to get in front of the right audience at the right time.

Having a large social media audience can increase engagement with your content, propel its Reach, boost awareness, and convert customers. Read more here

Here are six effective social media marketing ideas for jewelry retailers and watches retailers that are sure to drive traffic and increase sales

Want to learn how to post to multiple social media account at once? Learn how to post high-quality content on a consistent basis here.

How much does social media automation cost? You invest time into social media, and time is money. Click here to learn how automation can save you on both!

Looking to give your social media strategy a boost? Leverage the power of Google My Business. Click to learn what GMB posts are, and how they can help.

Branding takes consistent care and effort across your marketing channels. It can be difficult to manage and even harder to build — luckily we have some tips.

Click here to learn some important features of Google My Business and how they can improve your local SEO. Stay ahead of the competition with these GMB tips

Are you keeping up with the fast changing nature of retail and consumer behavior? To be successful you should reevaluate your brand’s marketing plan frequently

Paid Reach is predictable and within your control but there’s still value in organic Reach. See why we think you should focus on your content’s organic reach

Are you using marketing automation to its full potential? Explore some rising marketing automation trends like machine learning and customized content

Interested in increasing your brands reach and marketing ROI? Check out this post about the differences between content amplification and content syndication

In this competitive marketing environment, what is your brand doing to stand out among your competitors? Click here to learn about partner marketing plans

A digital audit examines your brand’s actions to uncover the best opportunities for improvement. Click here to see why your brand needs a digital audit

Last year, we introduced #FloodTheFeeds as a method for increasing brand exposure, while boosting brand compliance. What we didn’t know at the time, was that 2020 was going to be a pivotal year for all things digital. So this year, we wanted to revisit the topic and explain how content syndication and brand compliance have become more important than ever.

With Social media automation you save time while distributing your content to the right audience.
Click here to see how strategy achieves marketing goals

Co-op advertising, the joint effort between brands and retailers, seeks to increase brand awareness and drive more consumers to purchase. Read more here

You know how important social media marketing is for your brand. But do you know how to leverage social media in your channel marketing strategy?

Do you post on social media whenever the urge strikes? Businesses need a better strategy to make sure they post at the ideal time. Read about it here.

ThumbStopper’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?

Social media plays a key part in any marketing strategy. See what we consider the four most important social media marketing tips for furniture brands.

Are you managing your brand’s social media? With this handy checklist we show you how to get the most out of your day while staying focused and productive.

Does your bike shop need a social media marketing strategy that’s actually effective? Here are ThumbStopper’s tips for getting results.

Do you want to drive online furniture sales? Having a strong social media presence is one of the most important marketing strategies for furniture retailers.

Before embarking on a social media marketing strategy, understand the opportunities and best practices. Read our guide on building a strong social media presence

Co-op marketing can present challenges for brands and retailers. Here’s how ThumbStopper’s automated social media solutions can help solve them.

Co-op advertising is a cost effective way for both brands and the retailers who sell their products to market to their mutual customers. Brands and retailers alike can benefit from co-op funded social media on a platform like ThumbStopper’s Brand Manager.

As a business owner, traffic is vital to your company’s success. But recent events are already bringing entire operations to a screeching halt. It’s time to use organic reach to your advantage.

From firearms, to furniture, no vertical is too steep a climb for ThumbStopper to amplify your social thumbprint.