Social Media and the Digital Customer Journey

Social Media and the Digital Customer Journey

In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who...
The Future of Social Media Content Distribution

The Future of Social Media Content Distribution

Content distribution – syndicating social media and search engine content to retail partners – isn’t a new idea, but its execution is evolving. Innovations in social media management often involve streamlining the connections between brands and social...