by ThumbStopper | Mar 23, 2023 | Blog
Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, fails to meet the needs of brands or...
by ThumbStopper | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by ThumbStopper | Mar 20, 2023 | Blog
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who...
by ThumbStopper | Oct 12, 2022 | Blog
It’s easy to get lost in the modern sea of relevant social media platforms. New websites and apps that directly impact your industry appear and can gain traction almost overnight. TikTok as we know it only established its format in August of 2018; by February of 2019,...
by ThumbStopper | Oct 15, 2020 | Blog
If you’re considering or already employing a channel marketing strategy for your brand, you could be missing a critical component. As an experienced marketing professional, you already know how important social media marketing is for your brand. But do you know how...
