by ThumbStopper | Nov 8, 2023 | Blog
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
by ThumbStopper | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by ThumbStopper | Mar 21, 2023 | Blog
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
by ThumbStopper | Mar 15, 2023 | Blog
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI. Hopefully, your strategy performs because it’s a crowded space. By the...
by ThumbStopper | Oct 12, 2022 | Blog
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous with searching online for information. Notably, we never “Bing” or...
