Why Accessible Content Is So Important in Social Media

Why Accessible Content Is So Important in Social Media

Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
The Massive Impact of Micro-Influencers

The Massive Impact of Micro-Influencers

Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...