by ThumbStopper Content Team | Nov 8, 2023 | Blog
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
by Dijo Raphael | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by ThumbStopper Content Team | Mar 21, 2023 | Blog
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
by Dijo Raphael | Mar 20, 2023 | Blog
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
by Dijo Raphael | Mar 15, 2023 | Blog
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI. Hopefully, your strategy performs because it’s a crowded space. By the...
