by ThumbStopper | Apr 9, 2025 | Blog, Homepage Feature
Each year, brands allocate millions to co-op marketing programs designed to support their local retailers. The goal? To drive awareness, increase traffic, and boost sales at the local level. Yet year after year, a large substantial portion of these budgets go...
by ThumbStopper | May 8, 2023 | Blog
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
by ThumbStopper | Mar 23, 2023 | Blog
Key Points: Tapping into your retailer network as a social media marketing partner is more effective long-term than investing in passing trends. Digital Asset Management software, while the industry standard for co-op marketing, fails to meet the needs of brands or...
by ThumbStopper | Oct 28, 2020 | Blog
Co-op advertising is a joint effort between a manufacturer and its retailers. Brands have the resources to create larger campaigns advertising their products and retailers need those resources to drive sales. Ultimately, co-op advertising benefits both parties, the...
by ThumbStopper | May 5, 2020 | Blog
The relationship between manufacturers and retailers is a special one – a symbiotic one in which both parties can benefit each other with the right advertising techniques. The key? Co-operation. When we onboard brands to our platform, we recommend they get behind our...
