What is a Partner Marketing Plan?

What is a Partner Marketing Plan?

Brands have to fight to stand out among their competitors online, today more than ever. In such a competitive and constantly evolving marketing environment, there is still pressure to keep costs down. By partnering with a local retailer, another brand, or a nonprofit,...
Boost Brand Compliance in 2020

Boost Brand Compliance in 2020

Last year, we introduced #FloodTheFeeds as a method for increasing brand exposure, while boosting brand compliance. What we didn’t know at the time, was that 2020 was going to be a pivotal year for all things digital. So this year, we wanted to revisit the topic and...
What is Co-op Advertising?

What is Co-op Advertising?

Co-op advertising is a joint effort between a manufacturer and its retailers. Brands have the resources to create larger campaigns advertising their products and retailers need those resources to drive sales. Ultimately, co-op advertising benefits both parties, the...
Four Social Media Marketing Tips for Furniture Brands

Four Social Media Marketing Tips for Furniture Brands

As the social media strategist or social media manager for a furniture brand, you know what makes your brand unique and different. A seemingly simple accomplishment like finding the perfect couch can make your customer happy and comfortable. However, putting that...