International brands (or OEMs) know that successful co-op marketing can be key to meeting your goals. There are major benefits to getting your retailers involved in your brand’s marketing, especially when it comes to social media.
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The Untapped Marketing Potential of Your Retailer Network
Social media has completely changed how brands communicate with and advertise to their customers. Brands have their own social media pages and recognize the importance of being active on them, especially on their target demographic’s favorite platforms.