Nearly 45% of the world’s population is on social media, and that number is only growing. Because of its widespread use, brands cannot ignore social media as a potentially powerful marketing channel to reach retail customers. You have to meet consumers exactly where they are.
To help you connect with more of your customers, we’re sharing simple and effective ways for your brand to incorporate social media into your retail marketing strategy.
Consumers won’t buy into your brand if they don’t know it exists. You can use social media to let your target audiences know who you are, what you stand for, and what you can do for them. And it works, too, as 76% of consumers have made a purchase based on a product they saw on social media. It’s important to remember that not every post has to be sales-driven; it can be as simple as, ‘Hey, we think you might be interested in our brand, and here’s where you can learn more!’ You can also incentivize followers to share your content so you achieve even greater awareness.
A one-size-fits-all approach for social media won’t get you the maximum results. More and more, consumers expect the ads and posts in their feeds to be relevant to them and their interests. In fact, 50% of people say that user-generated social content would make them more likely to buy a product. Aggregate data collected from your website and other channels to hone in on your key audiences and drive them to action. You can even implement hyper-local marketing tactics to pinpoint consumers in highly specific areas — often close to your retailers — to capture their attention. The short of it? When you can, personalize your brand’s messages; create social posts that are unique to consumers.
Once you get your audience’s attention, you can keep it through retargeting social ads. This technique shows ads to people who have already interacted with your brand online. This tactic makes consumers 70% more likely to convert and has been show to boost overall site traffic by 700%. Yes, that’s an extra 0 you’re seeing. And if your target audiences are already spending lots of time on social media (an average of three hours a day), it’s the perfect opportunity to get them to the finish line.
Depending on how intricate you’d like to get in this tactic, you can retarget based on what specific pages your website audience visited, and show consumers who didn’t purchase an item that they previously considered, driving them right back to your product page for converting.
For brands, incorporating social media into your retail marketing strategy can be tough, especially if you work with multiple retailers. You know you need to reach their local audiences and your own, with the right content at the right time. If you leave it to your local retailers to share your content, you don’t have control over what gets posted, when it gets posted, and most importantly, if it even gets posted at all. It’s a lot of juggling, pleading with your retail network to share your content, and a lot of time, for them and you.
ThumbStopper’s Brand Manager™ tool saves time and puts you back in control.
Whether you work with a single retailer or oversee thousands of storefronts, our Brand ManagerTM will automatically post your curated content into your retailers’ social media feeds. That way, your marketing strategies aren’t compromised and retailers can deliver high-quality, localized content to the right people at the right time. It’s all done automatically, so both you and your retailers can gain valuable time back to focus on what you do best.
At ThumbStopper, we understand the importance of delivering quality, branded social media content at a local level. But we also understand the hurdles both face when trying to make it happen. That’s why we developed our turnkey solution to help brands connect to their retailers and execute a seamless social media strategy.
Learn how our powerful tools can help amplify your brand’s retail marketing strategy.