thumbstopper case study
How a Leading Consumer Brand Drove an 82% Sales Increase Through ThumbStopper’s Organic Boosting.
Generating 98M impressions at just $1.46 CPM.
Scaling Localized Campaigns for Seasonal Success
A leading consumer brand with hundreds of independent dealers was preparing for a seasonal promotional campaign and needed to support dealers with marketing that would drive consumer awareness and product sell-through during this key period. They were already syndicating content organically through ThumbStopper and wanted to extend the impact of that organic content even further through ThumbStopper’s Organic Boosting solution.
By first syndicating campaign content organically and then layering on boosting at the local dealer level, the brand sought to maximize reach, engagement, and measurable sales — all while ensuring campaign execution was simple and consistent across its network.
386
Participating Dealers
Apr – Jun
Campaign Timeline 2025
Scale
Localized Campaigns
Key Challenges Facing the Brand
The marketing team faced several critical obstacles in their quest to maximize local impact.
Amplifying Organic Reach
While organic syndication through ThumbStopper delivered solid results alone, they needed to amplify that reach without requiring additional creative or management from the brand or dealers.
Proving ROI
They wanted the highest ROI for their marketing dollars and needed proof that investment in local campaigns would directly drive sales.
Fragmented & Expensive Methods
Traditional paid boosting methods can be fragmented and expensive, with average CPMs of $8 or more and requiring manual setup across hundreds of dealer pages, a model that wasn’t scalable for this network.
Digital Transformation
The brand needed a fully digital solution that could reach consumers effectively and replace the role print had historically played.
Traditional CPMs: $8+
Manual setup across hundreds of dealer pages wasn’t scalable — they needed a smarter approach.
ThumbStopper's Organic Boosting
Fundamentally different from traditional boosting—amplifying what already works instead of starting from scratch.
Leverage Existing Content
Uses organic content already gaining traction across the brand's ThumbStopper Organic Syndication program.
Instant Amplification
Instantly amplifies posts across hundreds of dealer social pages, ensuring efficient, brand-consistent campaigns with no added dealer effort.
Optimized ROI
Optimizes ROI by amplifying proven, high-performing content instead of spending budget testing new creative.
The Customer Journey
Brand Content
Brand content for dealers pulled into ThumbStopper and setup
Dealer Distribution
Automatically published to dealers' social pages
Expanded Reach
Organic posts tap into dealer and lookalike audiences
Boost What Works
Top-performing organic content amplified with boosting
Drive to Action
Boosted posts linked to digital flyer for conversion
Local Sales Impact
Measurable sales for dealers
Did You Know?
ThumbStopper’s boosting works better than traditional paid social because it only boosts posts with strong organic traction, making your money go further and increasing ROI.
Campaign Performance
98.6M
Impressions
45.2M
Reach
108.2K
Clicks
54.1K
Digital Flyer Views
6.9K
New Page Fans
12.31%
Engagement Rate
$1.46
CPM (Cost Per Mille)
80% lower than what brands typically spend, maximizing every marketing dollar.
Organic vs. Boosted Performance
| Post 1 | Post 2 | Post 3 | Post 4 | |||||
|---|---|---|---|---|---|---|---|---|
| Organic | Boosted | Organic | Boosted | Organic | Boosted | Organic | Boosted | |
| Post Count | 217 | 217 | 173 | 173 | 187 | 187 | 73 | 73 |
| Impressions | 1,241 | 8.1M↑ | 2,147 | 3.1M↑ | 1,354 | 2.9M↑ | 1,458 | 2.3M↑ |
| Clicks | 112 | 9.5K↑ | 192 | 3.6K↑ | 211 | 4.9K↑ | 125 | 5.8K↑ |
| Engagement Rate | 4.5% | 33.7%↑ | 6.4% | 16.1%↑ | 3.4% | 22.7%↑ | 3.8% | 68.8%↑ |
Measurable Business Results
Products highlighted in the boosted campaign materials saw consistent sales lift during May – July 2025.
15% – 82%
Sales Increase Range
Promoted products saw consistent sales lift across the dealer network
9
Products
Different products across 7 product categories showed improvement
May – Jul
Impact Period 2025
Sales lift observed during key promotional window
ROI Highlights
- Boosted campaigns delivered clear, measurable retail sales growth for the brand and its dealers.
- Results demonstrated strong differentiation between participating and non-participating dealers.
- Non-participating retailers saw little to no sales increases in these products and categories.
- ROI was maximized by using existing organic content as the foundation for paid campaigns.
A Proven Brand-to-Local Strategy
By combining ThumbStopper’s organic syndication and boosting solutions, the brand was able to:
Proven Results
Even with no other marketing tools or media outlets utilized during this period, the campaign not only succeeded but outperformed expectations, proving the strength of a fully social, digital, brand-to-local strategy.
