FAQ

Asked & Answered

Below, you’ll find frequently asked questions separated into categories, or topics. If we don’t have answer here, contact us!
Overview

What Is ThumbStopper?

Why ThumbStopper?

If your brand is passionate about its products and services, you sell your products and services through a network of retailers, and your marketing team creates great digital assets then ThumbStopper’s scaled solutions are for your brand and retailers.

Why ThumbStopper?

Put simply, it works. Brands create great social content, their retailers want it in their own social feeds, and ThumbStopper delivers it. ThumbStopper is the conduit between your brand’s great digital assets and the social media pages of your retailers, automatically syndicating the right content to the right retailer at the right time.

Is my brand a fit for ThumbStopper?

If your brand is passionate about its products and services, you sell your products and services through a network of retailers, and your marketing team creates great digital assets then ThumbStopper’s scaled solutions are for your brand and retailers.

How do I maximize the ROI on my digital assets with ThumbStopper?

If you are like most of the brands we work with, the number of fans and followers of your retailer’s social pages is two to three times greater than the number of fans and followers of your corporate pages. What’s more, large brand pages with more than 500,000 likes have the lowest organic reach (~2%), while ThumbStopper retailers have an average of a little over 2,500 fans and enjoy an organic reach of 15%. With ThumbStopper you will double or triple the number of consumers engaging with the content you are already creating! 

What insights will I gain from using ThumbStopper?

You know the ins and outs of how your content performs from your own owned channels, but our brand partners get much deeper insights when learning about what creative elements perform best at the local level. Our brand partners can segment the results of their organic content in whatever form they like to see how content performs, including regionally, per product line, and seasonally, for example.

How does ThumbStopper amplify my brand voice?

Depending on how niche your products or services are or where you offer them, you likely have to layer in several targeting components to get to the right audience. Layers for things like geographic targeting, affinity targeting, in-market targeting, interest-based targeting, and demographic targeting typically come with premiums across various ad placement platforms, and oftentimes if your targeting is too niche, even if you are willing to pay for the upcharge, you may not have the option if the audience is too small.

For a fraction of what you would pay to target this audience across any digital channel, you can tap into the audience of your local retailers to push your message to your most likely next customer. By gaining access to your retailer’s social page, you can effectively own their digital shelf space for your industry and all of the fans that come with it.

How do I learn more about ThumbStopper?

There are several ways to get in touch with ThumbStopper to learn if we’re a fit for your brand. Click here to request a meeting, schedule a demo, or learn more about our complimentary Brand-to-Local Social Audit

Local Social Content

Organic and Paid Social Content, Locally

What is the difference between organic content and paid social media?

Organic content tells the story of your brand and drives passion about the lifestyle your brand represents, your products, and your services. 

Your creative team or agency is spending a lot of money and time creating compelling content. It is the images, videos, and influencer or user generated content that helps consumers fall in love with your brand. 

Paid social advertising is short lived and leverages promotion and urgency to drive traffic, but also positively affects an increase in fans and followers, and thus organic reach. 

Both are important and the most successful retailers do a great job with both aspects, and ThumbStopper has a brand-to-local solution for both: organic local social through the Brand Manager™ and local social advertising through Brand Amplifier™.   

What is the difference between organic content and paid social media?

Organic content tells the story of your brand and drives passion about the lifestyle your brand represents, your products, and your services. 

Your creative team or agency is spending a lot of money and time creating compelling content. It is the images, videos, and influencer or user generated content that helps consumers fall in love with your brand. 

Paid social advertising is short lived and leverages promotion and urgency to drive traffic, but also positively affects an increase in fans and followers, and thus organic reach. 

Both are important and the most successful retailers do a great job with both aspects, and ThumbStopper has a brand-to-local solution for both: organic local social through the Brand Manager™ and local social advertising through Brand Amplifier™.   

Why is organic social media content important?

Organic social media content turns consumers into champions of your brand. It is visceral and elicits a passionate response about your products and services. Today, over 78% of consumers’ purchases are impacted by companies’ social media posts. Organic content is a huge piece of what directs their opinions of your brand.    

Onboarding

Getting Started

Do I need to create new social content?

The quick answer is no. The content you are creating and leveraging on your corporate social media pages is often perfect for use on your retailer’s social media pages. ThumbStopper can automatically pull in your brand’s content from your social channels or Digital Asset Management tool, so there’s no extra effort uploading or creating posts for your retailers’ feeds.

Do I need to create new social content?

The quick answer is no. The content you are creating and leveraging on your corporate social media pages is often perfect for use on your retailer’s social media pages. ThumbStopper can automatically pull in your brand’s content from your social channels or Digital Asset Management tool, so there’s no extra effort uploading or creating posts for your retailers’ feeds.

How do I get my retailers involved?

ThumbStopper specializes in working with brands who sell their products or services through an independent retail network. We’ve developed a comprehensive and proven strategy to on-board your retail network with little to no work from our brand partners. Through marketing collateral customized to your brand’s program to a dedicated Account team for our brand partners, we have an average participation rate of 80% of a brand’s retail network within the first 90 days of launching a program with ThumbStopper.

What time or resource commitment is needed from my team?

ThumbStopper is a solution, not a project. We developed our solution to leverage software in place of human effort.We have found that on average our brand partners spend less than 2 hours per month curating content and administering the ThumbStopper solution to thousands of retailers on their network. 

Do you help me with content creation?

While we think of ourselves as creative people, we are not a creative agency. We focus on being the conduit that delivers your content to your retailer’s social media pages. While the learnings from our platform on what content performs best with various segments of your retailer network will help guide your future content strategy, we don’t have in-house creative services, but are happy to put you in touch with one of our many creative partners.

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