by ThumbStopper | Nov 8, 2023 | Blog
Key Points: Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible. Brands that concentrate on accessible content on social media demonstrate care for their customers and build a positive brand reputation....
by thumbstopper20 | May 8, 2023 | Blog
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
by ThumbStopper | Mar 23, 2023 | Blog
Social media has completely changed how brands communicate with and advertise to their customers. Most brands actively manage their own social channels and understand how important it is to stay visible on the platforms their target audiences prefer. But a growing...
by thumbstopper20 | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by thumbstopper20 | Mar 21, 2023 | Blog
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
