by ThumbStopper | Mar 23, 2023 | Blog
Social media has completely changed how brands communicate with and advertise to their customers. Most brands actively manage their own social channels and understand how important it is to stay visible on the platforms their target audiences prefer. But a growing...
by thumbstopper20 | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by ThumbStopper | Mar 20, 2023 | Blog
In the digital age, it’s easier than ever to ensure that many people are aware of your brand. But the advantage of greater reach that existing brands experience brings some pitfalls: with less precise targeting and broader organic appeal, the majority of people who...
by thumbstopper20 | Oct 12, 2022 | Blog
Beneficial as they are for your brand’s marketing strategy, not all social media platforms are equally useful. Each serves different industries with platform-specific strengths that complement the companies that advertise with them. Instagram is the best platform for...
by thumbstopper20 | Oct 15, 2020 | Blog
If you’re considering or already employing a channel marketing strategy for your brand, you could be missing a critical component. As an experienced marketing professional, you already know how important social media marketing is for your brand. But do you know how...
