by thumbstopper20 | Apr 9, 2025 | Blog
Each year, brands allocate millions to co-op marketing programs designed to support their local retailers. The goal? To drive awareness, increase traffic, and boost sales at the local level. Yet year after year, a large substantial portion of these budgets go...
by thumbstopper20 | May 8, 2023 | Blog
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
by ThumbStopper | Mar 23, 2023 | Blog
Social media has completely changed how brands communicate with and advertise to their customers. Most brands actively manage their own social channels and understand how important it is to stay visible on the platforms their target audiences prefer. But a growing...
by ThumbStopper | Oct 28, 2020 | Blog
What is Co-Op Advertising? Co-op advertising is a joint effort between a manufacturer and its retailers. Brands have the resources to create larger campaigns advertising their products and retailers need those resources to drive sales. Ultimately, co-op advertising...
by thumbstopper20 | May 5, 2020 | Blog
The relationship between manufacturers and retailers is a special one – a symbiotic one in which both parties can benefit each other with the right advertising techniques. The key? Co-operation. When we onboard brands to our platform, we recommend they get behind our...
