400 Dealers in 90 Days. Done in 60.
How an international motorsports brand enrolled its dealer network ahead of schedule — without touching a single outreach email.
When an international motorsports brand decided to launch a social media syndication program, they already knew where they were going. Hundreds of independent retailers, local markets across North America, and a customer base that lives online. The question wasn't whether their dealers needed better social presence. It was whether they could actually get the dealers on board. They set an ambitious internal target: 400 retailers enrolled within the first 90 days. The program launched January 27th, 2022.The Challenge
The brand's dealer network was large, geographically dispersed, and operating in multiple languages. Each retailer was independently owned, juggling everything from inventory and service to managing their own local marketing. Most of them didn't have dedicated marketing staff. Getting hundreds of independent businesses to sign on to a new program, connect their social accounts, and trust an automated content pipeline to represent their brand on social media — that's not a task you can accomplish with a generic email and a how-to PDF. The brand needed a partner who would own the enrollment process. Not hand them a playbook. Own it.
The goal
"400 retailers enrolled in 90 days — with content flowing automatically to every dealer page by the end of Q1."
The Solution
Most onboarding docs collect dust. Rather than handing the brand a playbook and wishing them luck, ThumbStopper's customer success team took the lead on enrollment. Working closely with the OEM to align on messaging and program details, the ThumbStopper team then developed and executed the full suite of dealer-facing marketing materials — positioning the program as an OEM-endorsed opportunity that would improve each retailer's social presence and drive local sales. Dealers didn't need to learn new software or navigate a complicated setup. The ThumbStopper team walked each retailer through the enrollment process from start to finish. Once enrolled, the segmentation work began. ThumbStopper's content tagging system made sure each dealer only received content relevant to their market: the right products, the right region, the right language. A retailer in Quebec wasn't getting the same posts as a retailer in Texas. A shop that didn't carry a particular product line wasn't getting promotional material for it. After onboarding, retailers didn't have to do a thing. Brand content flowed to their pages automatically, on schedule, with no ongoing effort required from the dealer side.
How it works
ThumbStopper segmented dealers by region, product line, and language — so every retailer received content that was relevant to their specific market, automatically.
The Results
The program didn't just hit its targets. It ran past them.
392
retailers enrolled
ahead of the original 90-day target
< 60
days
to reach 50% dealer adoption
1 mo.
ahead of schedule
the program hit its goal a full month early
1,100,000+
organic users reached
across the dealer network during enrollment — with no paid amplification
440+
retailers enrolled by day 90
exceeding the 400-dealer target and setting a new baseline for the program
International motorsports brand results — Q1 2022. ThumbStopper enrollment data.
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