by thumbstopper20 | Mar 21, 2023 | Blog
Influencer marketing, the partnerships between brands and influencers to promote products to a specific audience, has become more lucrative the longer social media is around. If you’re active on social media you’ve observed the explosion in popularity of influencers...
by thumbstopper20 | Mar 20, 2023 | Blog
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
by thumbstopper20 | Mar 15, 2023 | Blog
Your brand has spent time developing a strong portfolio of content. With a blend of organic and paid content, you’ve determined the best balance of social media platforms that helps you grow KPI. Hopefully, your strategy performs because it’s a crowded space. By the...
by thumbstopper20 | Oct 12, 2022 | Blog
When you think of a search engine, you probably think of Google. It’s the most popular search engine globally for both mobile and desktop. It’s even become a verb: “googling” a topic is synonymous with searching online for information. Notably, we never “Bing” or...
by thumbstopper20 | Oct 12, 2022 | Blog
The Challenge In 2021, an international motorsports brand with hundreds of independent retailers was interested in launching new co-op advertising efforts. As a long-beloved brand with a loyal customer base, they understood the power of tapping into local audiences to...