Your Brand’s Integrity Is Key — Maintain It

Your Brand’s Integrity Is Key — Maintain It

  As a brand manager, you’re responsible for cultivating your brand’s identity, maintaining a positive image, and telling your story in a unique yet authentic way.  As you may know, branding is a marathon, not a sprint. It takes consistent care and effort...
How to Bridge the Content Gap with Your Retailers

How to Bridge the Content Gap with Your Retailers

  You put a lot of faith in the retailers who carry your products. They have the ears and eyes of a desirable customer base, and they represent you in their local markets. You need them to speak about your brand intelligently and accurately, communicate its...
What is a Partner Marketing Plan?

What is a Partner Marketing Plan?

Brands have to fight to stand out among their competitors online, today more than ever. In such a competitive and constantly evolving marketing environment, there is still pressure to keep costs down. By partnering with a local retailer, another brand, or a nonprofit,...
Boost Brand Compliance in 2020

Boost Brand Compliance in 2020

Last year, we introduced #FloodTheFeeds as a method for increasing brand exposure, while boosting brand compliance. What we didn’t know at the time, was that 2020 was going to be a pivotal year for all things digital. So this year, we wanted to revisit the topic and...