by ThumbStopper | Apr 5, 2021 | Blog
As a brand manager, you’re responsible for cultivating your brand’s identity, maintaining a positive image, and telling your story in a unique yet authentic way. As you may know, branding is a marathon, not a sprint. It takes consistent care and effort...
by ThumbStopper | Mar 31, 2021 | Blog
Google My Business is the primary way users find businesses while performing a “near me” search on Google, or when using the Google Maps app, making it essential for your business. In fact, it’s a very important ranking factor for local searches. You must claim...
by ThumbStopper | Dec 29, 2020 | Blog
Brands have to fight to stand out among their competitors online, today more than ever. In such a competitive and constantly evolving marketing environment, there is still pressure to keep costs down. By partnering with a local retailer, another brand, or a nonprofit,...
by ThumbStopper | Oct 29, 2020 | Blog
Last year, we introduced #FloodTheFeeds as a method for increasing brand exposure, while boosting brand compliance. What we didn’t know at the time, was that 2020 was going to be a pivotal year for all things digital. So this year, we wanted to revisit the topic and...
by ThumbStopper | Oct 28, 2020 | Blog
Co-op advertising is a joint effort between a manufacturer and its retailers. Brands have the resources to create larger campaigns advertising their products and retailers need those resources to drive sales. Ultimately, co-op advertising benefits both parties, the...
