by Dijo Raphael | Nov 8, 2023 | Blog
Key Points: Social media algorithms play a crucial role in social media platforms, determining what content users see and how they engage with it. Facebook, Instagram, and LinkedIn have their own unique algorithms, but in general, businesses should focus on creating...
by Dijo Raphael | Nov 8, 2023 | Blog
Key Points: Connecting brands with retailers is vital for successful social media marketing. Content distribution helps brands and retailers maintain a consistent brand image across social media channels, reducing the risk of misrepresentation by retailers. Content...
by Dijo Raphael | May 8, 2023 | Blog
Key Points: Co-op marketing benefits both brands and retailers through an improved digital presence and increased sales. The current industry to achieve co-op marketing, digital asset management software, has major drawbacks. ThumbStopper enables brands to leave...
by Dijo Raphael | Mar 21, 2023 | Blog
Messaging in marketing campaigns is highly dependent on the target demographic. Age range and generation are sometimes used interchangeably but segmentation by age does not address the complexities of generations. Generational marketing is exactly what it sounds like:...
by Dijo Raphael | Mar 20, 2023 | Blog
The digital shelf is the online version of shopping in a brick-and-mortar store. Just as customers browse store aisles to learn about and compare products, the digital shelf replicates the shopping experience in a digital space. A lot goes into getting products to...
