How Brand Manager™ Helps You Achieve Your Co-Op Advertising Goals

Welcome to ThumbStopper’s Brand Manager™, the smart software solution that focuses on automating the process of providing retailers and dealers across the world with brand-curated content for their social media platforms. Our mission is simple: to equip brands and OEMs with the flexible, intelligence-powered tools they need to automatically syndicate content to their entire retail network.  

With that in mind, you might be asking, how does Brand Manager™ help a brand achieve their co-op advertising goals? ThumbStopper’s Brand Manager™ was built to handle any brand’s complexities, from the simple to the sophisticated. By pulling in content automatically from the sources you choose, including your own social pages or DAM’s, getting your content ready for syndication is easy. In Brand Manager™’s intuitive interface, you can quickly tag posts for region, language, brand, and product line to ensure your retailers only receive the content that’s germane to their needs. You can also personalize posts at scale to automatically include dealer-specific information like dealership name, location, and website URL.   

Worrying about how often your retailers are logging in to find your content is a thing of the past. After they’ve approved a one-time connection request from ThumbStopper, content will automatically start flowing according to your specifications, without having to rely on your dealers to do anything further. 

But how about tracking performance from your end? We provide brands & OEMs of all sizes with a detailed analytics dashboard filled with insights you need to get the data-driven feedback you’re looking for. 

With an array of performance dashboards, you’ll gain insights on dealer-specific data you’ve never had before. Starting with the Retailer & Brand Content Performance tab, you can view content-specific metrics so you can easily determine which content types provide the best impressions and engagement for your brand at the local level. Meanwhile, the Brand & Retailer Advertising Performance tabs give you an over-arching view of your entire retail network’s advertising performance, giving you a front-row seat to the success of your new syndication strategy. 

To foster even more growth with your retailers, we introduced Pulse, a mobile app on iOS and Android that gives your retailers additional content options while they’re on the go. Pulse is intuitive and built from the ground up to work seamlessly with the Brand Manager™ ecosystem and allows dealers to further engage with your content that’s shared to their social pages. 

 Interested in seeing how Brand Manager™ can help get your brand out to the world? Visit 

ThumbStopper’s Brand Manager™ provides brands with an efficient platform that automatically posts content on your retailer’s social feeds and provides your team with an all-encompassing analytics dashboard that includes all of your brand-curated content. 

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Key Points:


  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.



Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.


The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 


Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 


  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case


  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible


Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.



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