Blog

Top 5 Facebook Page Settings You Need to Setup

facebook business page settings

As a retailer, you know the power of social media platforms like Facebook. Of course, it can feel like there is so much to do and learn, especially if you’re a local retailer attempting to connect with local customers. 

Luckily, Facebook offers a very robust setup for local retailers, designed to help you attract and engage your local customers. The key is just knowing how to use these settings to the fullest. 

Here, we are sharing a few critical Facebook profile settings that can boost your localized Facebook marketing, so you can connect with even more customers.

1. Visitors Post

The Visitors Post setting on Facebook lets others post on your page’s timeline. In other words, it means more local engagement and interaction with your business. It can also showcase customer support. If someone has a question or concern, you can directly respond to them to address the issue or solve the problem altogether. 

If you have concerns about letting others post whatever they want on your page, you can choose to review posts before they’re published. That way, you ensure nothing inappropriate is being said or posted without your knowledge. 

Pro tip: For transparency, don’t filter out visitor posts that bring up any unfavorable issues. Instead, come up with a plan or solution to address any negative posts head-on so that others can see and experience your dedication to customer service. 

How to activate this setting (as of August 2020): Settings > Visitor Posts > Allow photo and video posts > Review posts by other people before they are published (optional) > Save Changes

2. Tagging Ability

Just like Facebook users can tag your personal photos, they can tag your business page, too. Tagging allows local users and customers to interact and engage with your pages’ photos and videos and get you more recognition. If someone sees their friend tagged in your photos or videos, you get free exposure you wouldn’t have gotten otherwise! 

How to activate this Facebook setting (as of August 2020): Settings > General > Tagging Ability > Allow others to tag photos and video published by [my page] > Save Changes

3. Profanity Filter

To uphold an inclusive, professional business profile, you can block users from posting profanity to your page. With the Profanity Filter, you can choose medium or strong. From there, Facebook decides what words to block from their own list of the most commonly reported words and phrases others deem offensive. 

How to activate this Facebook setting (as of August 2020): Settings > Profanity Filter > Medium or Strong > Save Changes

Another option to combat discrimination and hateful or derogatory comments is to activate the Page Moderation setting. This lets you include your own words and phrases that will be blocked in posts and comments to your page. Facebook will flag them as spam and hide them automatically.

How to activate this Facebook setting (as of August 2020): Settings > Page Moderation > [Type in the words you want to block (both singular and plural forms)] > Save Changes

4. Post in Multiple Languages

When you create posts in multiple languages, it shows that your business is inclusive and prioritizes customer experience. It also enhances local marketing strategies, as it speaks directly to customers on their terms. Here’s how it works: When you create a post, users will see it in the language they prefer based on their language settings and where they live. 

How to activate this Facebook setting (as of August 2020): Settings > General > Post in Multiple Languages > Allow people who manage this Page to write posts in multiple languages > Save Changes

The next time you create a post, you can select ‘Write post in another language’ and choose which languages best serve your local audiences.

5. Check-ins

A “check-in” is a Facebook status update that shows where someone is located, like your local retail location! Allowing users to check in to your business page enhances your local presence and provides yet another opportunity for more engagement and exposure. If users see that one of their friends has checked into your business page, they may translate that as a positive encounter or recommendation. As businesses well know, recommendations can also be incredibly powerful. 70% of all US consumers trust recommendations from their friends and family and are four times more likely to make a purchase based on those recommendations.

How to activate this Facebook setting (as of August 2020): About > Edit Page > Check the box next to ‘Has a street address’ > Enter your business address > Check the box next to ‘Customers visit my business at my street address’ > Save Changes

Boost Your Localized Facebook Marketing with ThumbStopper

Changing a few Facebook settings on your business page may not seem like much, but they can end up making a big difference in how you approach localized Facebook marketing. If managing all your brands’ social media content still feels like a lot, ThumbStopper can step in to help. Our powerful automated solutions deliver a steady flow of high-quality content directly into your feeds — to the right audiences and at the right time. As a result, retailers have experienced a 50% increase in in-store traffic and up to 10x customer growth. 

Want to experience the ThumbStopper effect for yourself? Get started today!

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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[/et_pb_column]

Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It’s one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience – with your accessible, branded content – in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
[/et_pb_column]
[/et_pb_column]
What Is Social Media Automation?
[/et_pb_column]
[/et_pb_column]
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[/et_pb_column]
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