We’ve all heard the expression less is more, right? Well, with video on Facebook, more is more. What do I mean by that? Well, you know traditional advertising you would shoot a video, a single video, a commercial, if you will, long format, and you’d run the heck out of that one ad. Because it cost you so much money to make it that you had to put it out there.
Well with Facebook and social media, do the opposite. Spend time shooting tons of videos. Short little snippets, a little bit longer if you’d like. But put lots of video out there, and instead of swinging for the fences with one swing, make a bunch of singles. A couple doubles. And use Facebook, social media, and the ability to target your audience to put the right video in front of the right person or people.
Don’t worry about making every video perfect. Just make a lot of them. Tell your story, and tell it as often and as frequently as you can. Be consistent through your entire organization, from you at the brand, through your dealers’ social media pages, to your end consumers, with lots of informative information and videos, and you’re going to see your adoption rates, your customers for life, your engagement go through the roof. Best of luck to everybody out there.
- Posted by Branden Elwell
- On December 5, 2018
- 0 Comments