Moving marketing dollars around continuously is vital for success. Since the attribution model for marketing has become the standard strategy, you may want to familiarize yourself with the term share shift. Share Shift is the transfer of marketing dollars from traditional and digital methods to social media. Marketers are finally seeing the true benefits of what social media has to offer. This is because of its ability to laser focus ability and the amount of attention it captures from an average user. Why has social media become the primary focus? Let’s look a little deeper.
Social media was made for branding. It allows brands to collect data, and provides them with the ability to target users based on that information. Back in the TV days, brands would make an expensive commercial and hope that consumers would see it. During peak times and popular shows, they would have to pay a hefty price.
Brands are now shifting those dollars over to social media because of its effectiveness. Software programs like ThumbStopper@ make social even more effective, allowing brands to push content out to the local level. People engage with it, comment on it and share it. Television, radio and print only wish they could have that power.
Sales & Leads
Social media is now one of the largest influencers in helping generate leads and sales. 68% of Americans use Facebook and of those users, 30% are ages 25-34 and 20% are above age 65.
Ever see the Recommendation feature? Users can actually ask others to recommend products and services. Brands that are not capitalizing on this are missing the mark.
When a company has a new product or feature, the dream is for it to go viral. Viral by definition is an image, video, advertisement, etc. that is circulated rapidly on the Internet. There is no viral TV commercial or radio ad, and if there is, what made it viral? You got it, social media! Social media can allow a piece of content to be boosted for a fraction of the cost of a traditional ad, and brands can track its success in real time.
There is no doubt that social media is not going anywhere anytime soon. Therefore, it is imperative that brands are looking at the share shift. As more and more dollars are being shifted, more big brands are using share shift as part of their social media strategy to connect to their local retailer’s social media.
If you want to accelerate your brand’s presence and boost sales on a local level, contact us today to learn more about how ThumbStopper® can help.
- Posted by Matthew Brown
- On February 20, 2019
- 0 Comments