Social Media Automation
for Bicycle Shops
Social media automation can power your bike shop’s ability to reach casual
to serious cyclists in your local area and turn them into customers.
Marketing to Cyclists
To successfully market bikes and your bike shop, you need to understand your customers. Chances are they research products and shop online, even if they shop in person, too. To reach them you need to maintain an online presence strategically designed to reach potential customers where they are, at the right time. You need to show the products you sell in their best light, and encourage shoppers to buy from you, rather than your competitor. Engage them in conversation with useful information, tips and tricks, discounts and promotions and your shop’s unique personality. One of the easiest, most cost effective ways to accomplish these tasks is with social media.
Social Media for Bike Shops
What should you consider as part of your bike shop social media strategy? First, you need to let them know you’re out there and what bicycle brands you carry. You will need to present the brands in a way that’s consistent with how they market themselves. Next, you will want to showcase specific product features and promotions. Finally, you will need to drive interested buyers to your website or your brick-and-mortar store where, with your sales and customer service skills, they will make a purchase.
The key to success with social media is to keep supplying it with content. You need to keep your feeds fresh but consistent. A content calendar and posting strategy will guide you in what to post and when.
Shift into High Gear with Automated Facebook Posting
Planning a social media content calendar — and sticking to it — requires commitment. When you’re busy running a bike shop, dealing with suppliers and customers, and possibly even planning events, you don’t have much time left over for marketing. Look for ways to create efficiencies.
Automated social posting can direct high quality visuals and copy from the bike brands you carry straight to your Facebook feed. ThumbStopper provides the platform and your brands provide the content. All you have to do is subscribe. The ThumbStopper platform pushes brand content to your feed, timing it for the best chances of engagement.
Take Control of Your Bike Shop Social Media Marketing
Cyclists are out there waiting to hear from your shop. While you can’t be everywhere at once, your social media accounts can — when supplied with a steady stream of quality content. Ensure that shoppers find you, know what bikes you carry, and want to engage with your digital presence. After all, that’s how today’s consumers make purchasing decisions. While you showcase your shop’s unique personality and involvement in your local community, ThumbStopper takes care of the heavy lifting by automating your social media content from your brands.
7 Out of 10 Customers are Influenced by Social Media.
Check out our 15 minute webinar on how to properly use social media to get more customers to come to your bike shop.