Grow Your Social Fanbase and Fan Engagement
Work the Social Media Algorithms
Being active–consistently–on social platforms is the best way to increase audience growth and engagement. While it might seem obvious, the second part, consistency, is crucial. If you want social algorithms to work in your favor, you have to stay active. Posting one a week or once a month won’t cut it. By posting three or more times a week, you have more chances for your content to get noticed, meaning more likes, more shares, and more followers. The more people engage with your content, the more the algorithms value it, and the more they show it — creating a positive feedback loop.
Social Media Planning and Timing
Besides posting often and consistently, the timing of your posts affects their engagement. A strategic content calendar goes a long way toward the success of your social media efforts, but you don’t always have time for the planning and posting. The more you can automate your social media, with tools that can learn the best time to reach your audience, the more you can focus on running your business.
More Visibility for Your Business on Social Media
Even though Organic Reach (the number of people who see your content as a percentage of your followers) has declined over the past several years–to around 2%–ThumbStopper retailers are winning the organic reach game, experiencing an average organic reach of 11.3%. This means that your content is likely to be seen by more than five times as many people as it would if you posted on your own. Add paid social media ads to the mix, and take it even further.
Why? Because ThumbStopper retailers are posting consistently engaging content, bubbling their posts up to the top of the social feeds for the fans that follow their page.
ThumbStopper Retailers See Better Growth on Social Media
Because retailers on ThumbStopper post better content more frequently, they see a larger increase in fan growth: in fact, while the average business page gains fan and followers at a rate of 1.6%, ThumbStopper retailers grow fans and followers at a 12.5% rate. Due to social algorithms, and the increase in shared content, retailers relying on ThumbStopper grow their local social fanbase faster than they would otherwise.