With the spread of COVID-19, consumers & businesses alike have shifted towards social media more than ever. You might want to get involved, but let’s face it. If your brand relies on independent retailers to broadcast your message, then a “one-size-fits-all” social marketing approach is going to alienate potential customers, or worse, never find them. With a refined strategy that focuses on delivering content at the local level, you can provide your retailers with brand curated content tailored to the products they are selling and when they are selling them.
But how? And more importantly, where?
Outlets like Facebook are the perfect destination to get your brand’s message out through your retailers. And with advertising costs lowering on the platform and more and more people turning to social for information, community, and entertainment, there has never been a better time leverage your retail network to deliver high-quality brand curated content.
This smart, complimentary localized social marketing strategy will not only influence consumers who can’t physically interact with your local retailers but will also generate loyalty from your retailers and their followers throughout the pandemic and beyond.
At ThumbStopper, we’ve already helped our brand partners increase traction through their retail networks’ social feeds, despite these uncertain times. Interested? Drop us a line. Visit ThumbStopper.com, That’s ThumbStopper.com
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