Now more than ever before, businesses should be leveraging social media platforms like Facebook to help promote their products and services to their community.
For store owners that aren’t convinced, check out this quick 2-minute walkthrough on the latest social stats as they relate to small businesses in particular.
Immanuel breaks down the three key reasons you should be posting great content on a regular cadence and some quick tips in this snack-sized video.
Hey, my name is Immanuel and in this video, I’m going to share different data points on why it’s important to post consistent, engaging content to your Facebook page.
Now if you’re looking to get more traction to your page, which will help you get more followers, and you can convert those followers into more sales, then this video is definitely for you.
The first data point is 51% of Facebook users are more likely to buy from stores they follow. Think about it this way: if one of your customers follows your Facebook page and you post three times a week, they’re being reminded of your product or service three times a week. That’s three chances for you to convert that customer into an actual sale. So make sure you’re posting consistently at least three days a week.
The second stat is this: 80% of US social network users prefer to connect to retailers through Facebook. Because most people like to connect through Facebook, make sure you’re posting engaging visuals such as images, videos, and infographics to better connect with your audience.
This third data point shows why Facebook is such a powerful platform. 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. Hopefully that Stat alone shows why you should be posting, again, consistent, engaging content onto your Facebook page.
Now, if you’re confused about what content to post, where to get it from, or exactly how to get it onto your Facebook page, we have another video that you can click right here where it talks about how, the process, of getting that content onto your Facebook page. So make sure to click that link right now and check that video out. I hope this video gave you lots of value and I hope to see you in the next video.
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