Account Growth Manager Joey Catalano explains why you should respond quickly to your customers on social media.
More and more often, consumers want to connect with the retailers they follow on social media to get more information about your business and the products you sell. In this 2 minute video, learn why respond to customers quickly and effectively will increase your organic growth and build meaningful relationships with your current and future customers.
Every social media consumer who messages your business on Facebook or Instagram has something in common, they know your business exists and they’re interested in learning more. If the entire point of cultivating a social media following is to target this exact demographic, you should make replying to these eager followers a top priority.
Responding to customers on all your social media accounts will drive organic growth and build meaningful relationships, but specifically focusing on quickly responding to Facebook messages will give you an unexpected edge over the competition.
This is a response badge, it’s a colorful & easy to locate tab on your Facebook page that tells your audience how frequently you respond to inquiries. At a glance it might look trivial, but it actually directly impacts your search optimization on Facebook and is bar-none the quickest way for a potential-customer to gauge how easy it will be to interact with your business online. The ‘Very Responsive to Messages’ tier is the highest available distinction and can only be obtained by responding to inbound messages on your Facebook page. To be exact, your page must achieve a response rate of 90% and a response time of 15 minutes over the last 7 days.
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