Videos

Where to Find Engaging Product Content for Giant Bikes

Giant Manufacturing is recognized as the world’s largest bicycle manufacturer. So, if you’re carrying Giant products in your store, trust me when I say there’s plenty of high-quality multimedia out there for you to share with your social media followers. You just have to know where to look. 

Today, I’m going to show you how to find beautiful Giant bicycle pictures & videos and where you can go to constantly look to find more content for your ever-expanding social media audience. 

The first place you should be looking for eye-catching Giant multimedia is the official sources. Giant Manufacturing has Facebook, Instagram, Twitter, and YouTube pages. All of which are brimming with beautiful photography, videography, testimonials, you name it! Just check out this live-action video on their Facebook page highlighting the Giant Recon bike lights. It’s high quality, engaging, and features a product you could potentially have in your inventory. You can easily share this to your page in the click of a few buttons.  

As you probably know, sharing on platforms like Facebook & Instagram is intuitive and automatically credits the page it came from. But YouTube is a bit different, as a majority of the content will be medium to long form and shared via link. Look at this commercial for the 2021 line of STP bicycles. We can easily grab the link, bring it over to Facebook and build an entire post around it; with a call-to-action that leads to your storefront. A little time consuming, but not too bad, right? 

All these official pages appear to be well kept and constantly updated with digital content I would be syndicating to my page. But we can go even further than the official sources. The bike community is huge and full of self-starters making bicycle content for the internet. Let’s head over to YouTube and look up a review of the 2021 TCR Advanced Pro 1 Disc. Here we are, let’s look at this. David Arthur’s Just Ride Bikes YouTube channel is quite impressive and features a lot of fantastic bicycle content. Including our favorite brand. This is the sort of thing you should be looking out for. As your customers, being bike lovers, are most likely actively looking for this content right now. 

This might even be good inspiration for the kind of content you can create in shop if you have the time, dedication and a few iPhones laying around. 

Let’s switch over to Instagram and search by hashtag, #giantbikes seems to outperform #giantbicycles so let’s start there. Just as I expected, a metric-ton of user generated content all featuring Giant Manufacturing products. See anything you recognize for your inventory? This can be shared to your story, or screenshotted for later, just make sure to tag the initial user and give the credits in the body of your post. 

Here’s a few other hashtags for Giant products and similar companies that you can both search by and use in your post. 

You can quickly see how all these different platforms bring unique qualities to your social media pages. But you can’t deny that the process of building your own curated content library is time consuming and tedious at best. Which is why I want to introduce you to Thumbstopper. A supplemental solution that automates the process of posting beautiful social media content of the bike brands you already carry. It’s as simple as filtering out the brands you don’t have and scheduling your posts to go live across multiple platforms. Yep, that easy. Interested in learning more about how Thumbstopper can concentrate on the heavy lifting of your social media, while your team focuses on the fun stuff? Visit Thumbstopper.com. 

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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