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How-to Hack: Getting Great Content Quickly and Easily for Your Business’s Facebook Page

CMO Alicia Alongi walks through a quick tutorial on how to get great content to your business’s social page

Getting great, engaging content on a consistent basis for your business’s social pages can take up a lot of your time, especially if you don’t have a dedicated member of your staff to handle creating great content.

For store owners that are strapped for time, we walk you through a 5-minute per day hack that can make sure you’re posting the native content that social media platforms like Facebook reward and that’s engaging enough to make your fans stop their thumbs for a moment and engage with your store.

Remember all those brands whose products you sell? They have huge budgets for digital content and they create a lot of it. As a representative of the brand at the local level, you’re entitled to use that content to support your social page.

By finding the content you like of the products you sell, and in just a few minutes a day, you can download those images or videos, copy the post text, and create your own native posts on your social page. By taking the time to do this, you’ll be rewarded with more eyeballs than you would have if you just re-shared it and you’ll be viewed as more professional by the fans that follow your social page.

Hey everybody, Alicia here and today I’m going to take some time to walk you through how you can get fresh content for your business’s social feed in just a couple minutes a day.

It’s really important to keep fresh content coming to your business’s social page. That gives your fans and followers the chance to engage with you and see the products that you sell and your store or the services that you offer. The more content that you can post consistently and have that content be engaging for your followers, the more likely it is that the posts that you share in the future are going to get seen by more people. So more eyeballs on your posts means more followers, means more foot traffic, means more sales.

So in order to get that fresh content to your social page, you’re going to need to think about some of the things that you’re already doing in your retail store. Maybe you have special events or you have reviews that you can share. But you have the products that you sell in your store. And those brands are already spending a bunch of money creating great content, so why not use that content?

Today, I’m going to show you my fake bike shops page and I’m going to walk you through how I would go about getting fresh content for my bike shop. So you can see here on my screen, this is my bike store, St. Pete bikes. And at St. Pete bikes, I happen to sell a few brands. One of those brands that we’re going to look for today is Giant. So we’re going to go for Giant bikes, and we’re going to search that on Facebook and you can see Giant’s Facebook page right here.

And we’re going to scroll through their content and what I’m looking for right now is an image of a product that I sell in my store. I certainly don’t want to show an E-bike if I don’t sell E-bikes for that brand. All right, this looks like a bike that I sell in my store. And I like this image of this bike. I like the text that they have here about this bike. So I’m gonna go ahead and use this post, and I’m gonna get it onto my own business’s social page. So the first thing I want to do is click on this image of the bike, and then I’m going to right-click on it and hit Save Image As and we’re going to save this image. We’ll call it Giant bikes. And we’re going to save it so we can use it in a second.

And then we’re going to take this text that goes along with the image, copy all of that, right-click, hit the copy button, and then we’re going to head over to my business’s Facebook page. Now when I scroll down, you can see here, Write A Post. So I’m going to go ahead and click in there, right-click again and paste in that text that I liked so much. I’m going to take out this URL because I want to link it to my own businesses page.

And then I’m going to go ahead and add my photo. So you can see here upload photos. I’m gonna go back to my desktop. There’s the photo that I saved before. Alright, now you can see that photo has loaded onto my post, and it’s ready to share. You have a couple of options when you’re ready to share: You can either share that post right now to your fans, or you can schedule that post to go out later. It’s really up to you, check your business’s Facebook page analytics and check and see when your top engagement times are. You can see pretty easily when your fans are online and when they’re most likely to see your post. So I’m going to save where my hand is on right now, so I’m going to go ahead and hit the Share Now button.

You can see it’s uploading. All right, there we go.

So, I’m the administrator on my page, so I can see that I published this post. However, your fans won’t see that you published the post. But what they will see is all of the content that we just pasted in there and that image. Make sure when you do share your content that you’re ready to engage with your fans. If you do get comments or likes or shares on your post, make sure that you’re there to comment back to them.

Thanks so much for watching. I hope that this helps you find fresh content for your business’s Facebook page. If you like this video, remember to check out our other videos that can help you along with your small business by visiting thumbstopper.com.

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Key Points:

 

  • Companies should understand the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible.
  • Brands that concentrate on accessibility on social media demonstrate care for their customers and build a positive brand reputation.
  • Brands should always consider inclusive design, such as plain, straightforward language, in their social media posts.

 

 

Accessibility may not be a term you usually associate with the internet and social media. You might picture wheelchair ramps, directional signs in braille, or sign language interpreters at live performances. The landmark Americans with Disabilities Act (ADA) of 1990 dictates the legal necessity of these and similar accommodations in public spaces. As we’ve come to rely on the internet for everything from entertainment to buying groceries, it’s become clear that the internet is now also a public space. It must be accessible to everyone. And like other applications of ADA, businesses that do not comply are liable for damages caused by inaccessibility.

 

The Web Content Accessibility Guidelines (WCAG) are an international set of standards to provide instruction on meeting accessibility needs. It’s important for companies to understand how this applies to their websites, especially if they engage in e-commerce. In terms of social media, the requirements are less concrete. But prioritizing accessibility on your company’s social media is essential to your reputation, even if the legal requirements are uncertain. We’ll look at why it’s important to your customers, how it affects the perception of your brand, and how to make these changes efficiently.

Social Media for All

The cornerstone of accessibility is inclusive design: products or experiences that are accessible for everyone regardless of disability. The most important place where this shows up is on company websites where most users expect to also find links to the brand’s social media profiles. Unfortunately, the overwhelming majority of websites are not accessible, despite the fact that the application of ADA to the internet is over 20 years old. Making websites accessible is a complex process without the use of specialized software like Accessibe or EqualWeb.

Unlike websites, making sure your social media is accessible is a straightforward, ongoing process. Every social platform has been quick to release optional accessibility features. These features are important to many users even if they don’t rely on them to use social media.

Making your social presence accessible tells users that your brand cares about people, not just profits. It’s the same idea as the push for the representation of different body sizes in fashion or more expansive skin tone ranges in beauty products. Brands that meet the needs of underrepresented groups endear themselves to others as well. And while optimizing your brand website for accessibility might be a larger project you aren’t ready to tackle yet, starting with your social media pages is a great way to show customers that you’re listening to their concerns. 

 

Making Content Accessible

Shifting to accessible content means incorporating inclusive design into your creative process. The practice varies by type of media. For platforms that have graphics or videos with captions, it means not only adjusting each component but also being mindful of how they interact with each other.

For example, YouTube’s automatically generated closed captions and subtitles are often inaccurate. It's one of many examples where the caption generation software has issues picking up strong accents and mumbled words. This could be remedied with handcrafted video transcription services. If that’s not in the budget, the video creator could add their script or transcription to the video description.

None of the technology for accessibility is perfect yet. Teaching computers to digest complex information for human understanding is difficult, and the variations in disabilities further complicate it. The majority of adjustments creators need to make revolve around helping assistive technology better understand their content. Let’s look at how to make different kinds of content accessible. 

Text

  • Use plain language that’s easy to understand 
  • Avoid text in all caps
  • Capitalize the first letter of each word in a hashtag, like #SocialMediaMarketing, a practice called camel-case

Videos

  • Provide descriptive captions. Instead of just displaying the words people on-screen say, explain background noises and other sounds that are relevant to the scene.
  • Add your own subtitles or enable auto-subtitles on the video platform of your choice
  • Use captioning for live videos when possible

Graphics

Distribute Accessible Content

Many users find their new favorite brand through social media. When disabled people (who make up 26% of the population according to the CDC) can’t access your brand’s social posts, you miss the opportunity to connect with a demographic that’s eager to engage in online communities. On a hyper-local level, that kind of connection goes even further.

That’s why ThumbStopper exists to help brands distribute their social content to their retailer network. Retailers can connect with their local audience - with your accessible, branded content - in a more personal way. And since content goes to their page automatically once they sign up, retailers can effortlessly promote your brand online while focusing on running their business. 

Ready to see how ThumbStopper can help your brand improve its reach? Check out our brand reach calculator or book a demo.

 

 

accessibility
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